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Flashcards in CULTURE OF ENGAGEMENT Deck (22)
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ENSURE THAT MEDIA ENGAGEMENT REMAINS IN THE BOUNDS OF

SECURITY, ACCURACY, PROPRIETY, POLICY
SAPP

1

SAPP

SECURITY
ACCURACY
PROPRIETY
POLICY

2

STRATEGIC COMMUNICATION

INFLUENCE AUDIENCE
TELL YOUR AF STORY
STAY IN YOUR LANE
BEWARE OF OPSEC
TELL THE TRUTH

3

MEDIA ENGAGEMENT

USE PA
PERCEPTION
REASON
PREPARE

4

INTERVIEW FORMATS

FACE-TO-FACE
REMOTE
PRESS CONFERENCE
AMBUSH
ON-SCENE

5

TYPES OF INTERVIEWS

ON THE RECORD
BACKGROUND
OFF THE RECORD

6

NEW MEDIA

FOLLOW SAPP

7

WITH ALL MEDIA REMEMBER

OPSEC

8

TYPES OF INTERVIEWS

ON THE RECORD
BACKGROUND
OFF THE RECORD

9

ON THE RECORD

CONSIDERS EVERYTHING YOU SAY ON THE RECORD

10

BACKGROUND

ALLOWS YOU TO PROVIDE CONTEXT TO STORIES

11

OFF THE RECORD

STATES WHAT PORTIONS ARE OFF THE RECORD

NOT NOTHING IS OFF THE RECORD

12

INTERVIEW TECHNIQUES

HOOKING, BRIDGING,FLAGGING, PERSONAL CREDIBILITY

13

HOOKING


INTERVIEW TECHNIQUE

TAKING ADVANTAGE OF OPPORTUNITIES BEFORE THE INTERVIEW TO GET THE REPORTER INTERESTED IN WHAT YOU WANT TO TALK ABOUT

14

BRIDGING



INTERVIEW TECHNIQUE

USED TO MOVE FROM THE REPORTERS AGENDAS TO YOUR MESSAGE

15

FLAGGING



INTERVIEW TECHNIQUES

USED TO EMPHASIZE YOUR MESSAGE

16

PERSONAL CREDIBILITY



INTERVIEW TECHNIQUE

USE YOUR PERSONAL AUTHORITY, EXPERIENCE AND ESTABLISH YOUR PROFESSIONAL CREDENTIALS- YET STAY IN YOUR LANE

17

PURPOSE OF OPSEC

IS TO REDUCE THE VULNERABILITY OF THE AIR FORCE MISSION FROM SUCCESSFUL ADVERSARY COLLECTION AND EXPLOITATION OF CRITICAL INFORMATION

18

CRITICAL INFORMATION

IS SPECIFIC FACTS ABOUT FRIENDLY INTENTIONS, CAPABILITIES AND ACTIVITIES VITALLY NEEDED BY ADVERSARIES FOR THEM TO PLAN AND ACT EFFECTIVELY

19

THREATS

AN ADVERSARY WITH THE CAPABILITY AND INTENT TO UNDERTAKE ANY ACTIONS DETRIMENTAL TO THE SUCCES OF PROGRAM ACTIVITIES AND OPERATIONS

20

VULNERABILITIES

A CONDITION WHERE FRIENDLY ACTIONS PROVIDE INDICATORS THAT MAY BE OBTAINED AND ACCURATELY EVALUATED

21

RISK

IS A MEASURE OF THE POTENTIAL DEGREE TO WHICH CRITICAL INFORMATION AND INDICATORS ARE SUBJECT TO THE LOSS THROUGH ADVERSARY EXPLOITATION