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Pardot Specialist Exam > Social Marketing > Flashcards

Flashcards in Social Marketing Deck (10)
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1

What social platforms can be used with Pardot?

Linkedin, Twitter, FB (company pages only), AddThis, FullContact

2

What is a custom redirect?

Allows you to track any link on your website or a third party site

3

What happens when a prospect clicks on a custom redirect?

Clicks will show up as an activity

4

When should you use a custom redirect?

Banner ads on third party sites: track and see how many prospects and visitors access it

Social Sharing: share link on Twitter/Linkedin and want to see how it performs

Links to files that you do not host: can show you how many visitors accessed the file

5

Custom Redirect Report Metric: Total Clicks

# total clicks for the specific redirect

6

Custom Redirect Report Metric: Unique Clicks

no repeats

7

What's the throttling period for custom redirects?

30 min

8

How to access custom redirects

Marketing > Content > Custom Redirects

9

What is dynamic content?

Display custom HTML on your forms, website, landing pages, emails based on prospect criteria

10

How do Pardot hosted files work?

Pardot hosted files have tracked URLs based on your tracker domain and when accessed, will show up in prospect activities