Flashcards in Social Marketing Deck (10)
What social platforms can be used with Pardot?
Linkedin, Twitter, FB (company pages only), AddThis, FullContact
What is a custom redirect?
Allows you to track any link on your website or a third party site
What happens when a prospect clicks on a custom redirect?
Clicks will show up as an activity
When should you use a custom redirect?
Banner ads on third party sites: track and see how many prospects and visitors access it
Social Sharing: share link on Twitter/Linkedin and want to see how it performs
Links to files that you do not host: can show you how many visitors accessed the file
Custom Redirect Report Metric: Total Clicks
# total clicks for the specific redirect
Custom Redirect Report Metric: Unique Clicks
What's the throttling period for custom redirects?
How to access custom redirects
Marketing > Content > Custom Redirects
What is dynamic content?
Display custom HTML on your forms, website, landing pages, emails based on prospect criteria