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Pardot Specialist Exam > Scoring > Flashcards

Flashcards in Scoring Deck (9)
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1

What does a score measure?

Engagement of prospects with marketing materials and measures interest

2

How do scores work?

Automatically assigned when a visitor converts to a prospect and scores change constantly based on activities and interactions

3

How do you edit scoring rules?

Admin > Automation Settings > Scoring
Changes ARE retroactive

4

Are there default scoring rules?

Yes

5

How can scores be changed by automation rules?

Automation rules can decrease or increase prospect scores, or reset scores to zero. Ex. if prospect requested demo, add 50 points

6

How can scores by changed by forms/form handlers?

scores can be customized by designating an Adjust Score completion action on step 4 of the Form Wizard

7

How can engagement programs change scores?

Scores can be increased or decreased using an action in Engagement Studio

8

Best practice for setting up a scoring model?

Use default first, then pick a future time to re-evaluate. Ask sales team about the quality of leads to help adjust the model.

9

What are scoring categories?

Used to score prospects on more than one product or business unit. Assigned to a folder. Syncs every 15 min.