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Flashcards in Pardot Campaigns Deck (17)
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1

What is a Pardot Campaign?

Thematic touchpoints (similar to lead source) that track the first touch a prospect has with your marketing materials

2

Why is it beneficial to associate prospects with Pardot campaigns?

Helps with ROI analysis because the associated campaign is defined as the lead generation and sales vehicle for that prospect

3

Why should you change/not change a prospect's Pardot campaign?

Campaigns should be changed/not changed so as to not falsify ROI and achieve more accurate reporting

4

Metrics in Campaign Report: Name

Name of the campaign (clicking on it takes you to graph showing # visitors compared to # of converted prospects)

5

Metrics in Campaign Report: Visitors

# of visitors captured by tracking code associated with the campaign

6

Metrics in Campaign Report: Prospects

# of prospects associated to campaign that have assigned user

7

Metrics in Campaign Report: Cost/Prospect

The cost per prospect: calculated by dividing cost for campaign by # of prospects

8

Metrics in Campaign Report: Opportunities

# of prospects with opps for the campaign

9

Metrics in Campaign Report: Opps/Prospects

% of prospects associated with the campaign who have an opp

10

Metrics in Campaign Report: Cost/Opps

Cost per opportunity

11

Metrics in Campaign Report: Value

Total value for opps marked closed won that are not archived

12

Metrics in Campaign Report: ROI

(Revenue-cost)/cost

13

What information does the Monthly Cohort graph provide?

The Monthly Cohort graph gives you a visual overview of how many prospects and opportunities were created in a date range

14

What is the difference between a Salesforce Campaign and a Pardot Campaign?

Salesforce campaigns can be attached to your leads or contacts at any point in their lifecycle. A lead or contact in Salesforce may be associated to many campaigns

Campaigns in Pardot track your prospect’s first touch point. A prospect can only be associated to one Pardot campaign at a time

15

Where can you find the Monthly Cohort graph?

Reports > Campaigns

16

What actions can change a prospect's campaign?

Automation rule actions
Completion actions
Page actions

17

Which actions can add a prospect to a SF campaign?

Automation rule actions
Completion actions
Page actions
Segmentation actions