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Flashcards in Pardot Campaigns Deck (17)
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1
Q

What is a Pardot Campaign?

A

Thematic touchpoints (similar to lead source) that track the first touch a prospect has with your marketing materials

2
Q

Why is it beneficial to associate prospects with Pardot campaigns?

A

Helps with ROI analysis because the associated campaign is defined as the lead generation and sales vehicle for that prospect

3
Q

Why should you change/not change a prospect’s Pardot campaign?

A

Campaigns should be changed/not changed so as to not falsify ROI and achieve more accurate reporting

4
Q

Metrics in Campaign Report: Name

A

Name of the campaign (clicking on it takes you to graph showing # visitors compared to # of converted prospects)

5
Q

Metrics in Campaign Report: Visitors

A

of visitors captured by tracking code associated with the campaign

6
Q

Metrics in Campaign Report: Prospects

A

of prospects associated to campaign that have assigned user

7
Q

Metrics in Campaign Report: Cost/Prospect

A

The cost per prospect: calculated by dividing cost for campaign by # of prospects

8
Q

Metrics in Campaign Report: Opportunities

A

of prospects with opps for the campaign

9
Q

Metrics in Campaign Report: Opps/Prospects

A

% of prospects associated with the campaign who have an opp

10
Q

Metrics in Campaign Report: Cost/Opps

A

Cost per opportunity

11
Q

Metrics in Campaign Report: Value

A

Total value for opps marked closed won that are not archived

12
Q

Metrics in Campaign Report: ROI

A

(Revenue-cost)/cost

13
Q

What information does the Monthly Cohort graph provide?

A

The Monthly Cohort graph gives you a visual overview of how many prospects and opportunities were created in a date range

14
Q

What is the difference between a Salesforce Campaign and a Pardot Campaign?

A

Salesforce campaigns can be attached to your leads or contacts at any point in their lifecycle. A lead or contact in Salesforce may be associated to many campaigns

Campaigns in Pardot track your prospect’s first touch point. A prospect can only be associated to one Pardot campaign at a time

15
Q

Where can you find the Monthly Cohort graph?

A

Reports > Campaigns

16
Q

What actions can change a prospect’s campaign?

A

Automation rule actions
Completion actions
Page actions

17
Q

Which actions can add a prospect to a SF campaign?

A

Automation rule actions
Completion actions
Page actions
Segmentation actions