Flashcards in Visitors Deck (17)
How does Pardot track visitor and prospect data?
IP address and DNS reverse lookup
WHOIS UP lookup
What is a visitor?
Unidentified person to a website (no email)
Types of visitor data collected from a tracking code
Length of time spent browsing
Methods for a visitor to convert into a prospect
Submits a Pardot form that is in an iframe on your web page
Submits a form on your site that’s connected to a Pardot form handler
Submits a form on a Pardot landing page
Clicked a link from Pardot tracked email
Producing a custom redirect URL that has visitor's email in the URL
True/False: After converting, previous visitor activity is recorded as prospect activity
How can you filter the visitor table?
By View: All Visitors, Active Visitors, Identified Visitors, and Filtered Visitors
By Date Range
Visitor Table shows:
# of pages viewed
# of visits
first page viewed date/time
last paged viewed date/time
Can there only be one Pardot tracking code?
No, there's one per campaign and it needs to be pasted into web page HTML
Where can you find tracking codes?
Marketing > Campaigns
What happens when "do not track" settings are honored?
Pardot only tracks form submissions, email opens, and clicks
What do you filter visitors for?
To exclude some types of visits, clicks, or other actions. Only works on new visitors.
Common uses: excluding your own company's IP address.
What are filtered when visitor filter is added?
Visitors, visits, visitor activities, page views, email clicks
Email opens are never filtered
Where do you find visitor filters?
Admin > Automation Settings > Visitor Filters
What do you need to do when a visitor filter is deleted for it to work
Clear cookies first
What email notifications can be sent from Pardot?
Daily Prospect Activities (Assigned)
Daily Prospect Activities (All)
Email when Prospect is Assigned
Daily Visitor Activity
Starred Prospect Activity Alerts
Weekly Search Marketing Email
Monthly Inactive Automations Report
What makes a visitor an active visitor?
Active visitors are visitors who visited two or more pages, regardless of whether their company is identified.