Email Marketing Flashcards Preview

Pardot Specialist Exam > Email Marketing > Flashcards

Flashcards in Email Marketing Deck (27)
Loading flashcards...
1
Q

What’s displayed in the Email Usage Table?

A

Date, All Emails, All sent emails

Admin > Overview

2
Q

What is an email?

A

The email holds info and settings about the email, such as list the email is being sent to, sender, and reply to details. Email is attached to an email template

3
Q

What is an email template?

A

Allows you to create text and HTML email designs and store them for future use. Can be used to send ad-hoc emails or used in drip programs or as form auto-responders.

4
Q

How do you prevent emails from being marked as spam?

A

Enable DomainKeys, SPF, and add a text version of the email

5
Q

What are the components of an Email Template?

A

Building: creator/editor of template content
Testing: test the content and merge data of template
Sending: set the sender and subject details

6
Q

What is a recipient list?

A

the list of prospects the email is being sent to

7
Q

What is a suppression list?

A

used to omit a selected group of prospects from list emails/drip program

8
Q

Can any list be used as a suppression list?

A

Yes but will only be used as suppression list for that particular drip program or email

9
Q

Email Reporting Metric: Total Sent

A

total number of emails sent

10
Q

Email Reporting Metric: Total Queued

A

emails waiting to be sent (not reached inbox of prospect)

11
Q

Email Reporting Metric: Soft bounce

A

returned to sender bc inbox full or temporarily unavailable. max 5 before prospect is opted out

12
Q

Email Reporting Metric: Hard Bounce

A

permanently bounced back bc email is invalid. max 1 before prospect is opted out

13
Q

Email Reporting Metric: Total Delivered

A

total emails minus hard/soft bounces delivered

14
Q

Email Reporting Metric: HTML Opens

A

times images were loaded in HTML version

15
Q

Email Reporting Metric: Unique HTML Opens

A

No repeats

16
Q

Email Reporting Metric: HTML Open Rate

A

% of unique opens compared to total number of emails delivered (minus bounces)

17
Q

Email Reporting Metric: Total Clicks

A

total number fo all clicks for links in the email. each click counted separately

18
Q

Email Reporting Metric: Total CTR

A

% of visitors who click on links contained in emails delivered

19
Q

Email Reporting Metric: Unique Clicks

A

no repeats

20
Q

Email Reporting Metric: Unique CTR

A

% of visitors who clicked on a link (no more than once) in email delivered to them

21
Q

Email Reporting Metric: Click to Open Ratio

A

unique clicks / unique HTML opens

22
Q

Email Reporting Metric: Total Opt Outs

A

total opted out

23
Q

Email Reporting Metric: Opt Out Rate

A

% of users opted out compared to total sent

24
Q

Email Reporting Metric: Total Spam Complaints

A

total who reported email as spam. For AOL/Comcast, they are opted out. For Google/Yahoo, future emails will go to spam

25
Q

Email Reporting Metric: Spam Complaint Rate

A

% spam complaints compared to total emails sent

26
Q

What are operational emails?

A

non-marketing emails, can be sent to prospects even if they have opted out. Enable in Account Settings

27
Q

Which links are tracked in a Pardot email?

A

Any link startings with https or http