Email Marketing Flashcards Preview

Pardot Specialist Exam > Email Marketing > Flashcards

Flashcards in Email Marketing Deck (27)
Loading flashcards...
1

What's displayed in the Email Usage Table?

Date, All Emails, All sent emails

Admin > Overview

2

What is an email?

The email holds info and settings about the email, such as list the email is being sent to, sender, and reply to details. Email is attached to an email template

3

What is an email template?

Allows you to create text and HTML email designs and store them for future use. Can be used to send ad-hoc emails or used in drip programs or as form auto-responders.

4

How do you prevent emails from being marked as spam?

Enable DomainKeys, SPF, and add a text version of the email

5

What are the components of an Email Template?

Building: creator/editor of template content
Testing: test the content and merge data of template
Sending: set the sender and subject details

6

What is a recipient list?

the list of prospects the email is being sent to

7

What is a suppression list?

used to omit a selected group of prospects from list emails/drip program

8

Can any list be used as a suppression list?

Yes but will only be used as suppression list for that particular drip program or email

9

Email Reporting Metric: Total Sent

total number of emails sent

10

Email Reporting Metric: Total Queued

# emails waiting to be sent (not reached inbox of prospect)

11

Email Reporting Metric: Soft bounce

returned to sender bc inbox full or temporarily unavailable. max 5 before prospect is opted out

12

Email Reporting Metric: Hard Bounce

permanently bounced back bc email is invalid. max 1 before prospect is opted out

13

Email Reporting Metric: Total Delivered

total emails minus hard/soft bounces delivered

14

Email Reporting Metric: HTML Opens

# times images were loaded in HTML version

15

Email Reporting Metric: Unique HTML Opens

No repeats

16

Email Reporting Metric: HTML Open Rate

% of unique opens compared to total number of emails delivered (minus bounces)

17

Email Reporting Metric: Total Clicks

total number fo all clicks for links in the email. each click counted separately

18

Email Reporting Metric: Total CTR

% of visitors who click on links contained in emails delivered

19

Email Reporting Metric: Unique Clicks

no repeats

20

Email Reporting Metric: Unique CTR

% of visitors who clicked on a link (no more than once) in email delivered to them

21

Email Reporting Metric: Click to Open Ratio

# unique clicks / unique HTML opens

22

Email Reporting Metric: Total Opt Outs

total opted out

23

Email Reporting Metric: Opt Out Rate

% of users opted out compared to total sent

24

Email Reporting Metric: Total Spam Complaints

total who reported email as spam. For AOL/Comcast, they are opted out. For Google/Yahoo, future emails will go to spam

25

Email Reporting Metric: Spam Complaint Rate

% spam complaints compared to total emails sent

26

What are operational emails?

non-marketing emails, can be sent to prospects even if they have opted out. Enable in Account Settings

27

Which links are tracked in a Pardot email?

Any link startings with https or http