Flashcards in Landing Pages Deck (19)
What is a landing page?
A web page that a visitor typically reaches after clicking on a link or ad and displays content specific to the ad, search keyword, or link clicked
What do landing pages do?
Provide a streamlined path designed to elicit a specific action
What are the components of a landing page?
Title/Name, Link/URL to landing page, Short URL, Template, Form (optional)
How can landing pages be created?
From HTML or CSS
Importing styling from a website
Predefined responsive template
When should you use a landing page with a form?
If you want to get further details from the visitor
Landing Page Report Metric: Total Views
total times landing page was viewed
Landing Page Report Metric: Unique Views
Landing Page Report Metric: Conversions
# of times a visitor completed a form and converted to a prospect
Landing Page Report Metric: Total Submissions
total # of times form was completed
Landing Page Report Metric: Unique Submissions
Landing Page Report Metric: Total Errors
form was not completed
Landing Page Report Metric: Unique Errors
Landing Page Report Metric: Total Clicks
# of clicks on link on the thank you page
Landing Page Report Metric: Unique Clicks
How do completion actions work when a prospect submits a landing page?
Completion actions are triggered when a prospect accesses the landing page
What variable tags can you use on a landing page template?
How do you test landing page versions?
Multivariate tests let you compare the effectiveness of different landing pages over a time and determine the top performer
What does the multivariate test statistics table show?