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Pardot Specialist Exam > Landing Pages > Flashcards

Flashcards in Landing Pages Deck (19)
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1

What is a landing page?

A web page that a visitor typically reaches after clicking on a link or ad and displays content specific to the ad, search keyword, or link clicked

2

What do landing pages do?

Provide a streamlined path designed to elicit a specific action

3

What are the components of a landing page?

Title/Name, Link/URL to landing page, Short URL, Template, Form (optional)

4

How can landing pages be created?

From HTML or CSS
Importing styling from a website
Predefined responsive template

5

When should you use a landing page with a form?

If you want to get further details from the visitor

6

Landing Page Report Metric: Total Views

total times landing page was viewed

7

Landing Page Report Metric: Unique Views

no repeats

8

Landing Page Report Metric: Conversions

# of times a visitor completed a form and converted to a prospect

9

Landing Page Report Metric: Total Submissions

total # of times form was completed

10

Landing Page Report Metric: Unique Submissions

no repeats

11

Landing Page Report Metric: Total Errors

form was not completed

12

Landing Page Report Metric: Unique Errors

no repeats

13

Landing Page Report Metric: Total Clicks

# of clicks on link on the thank you page

14

Landing Page Report Metric: Unique Clicks

no repeats

15

How do completion actions work when a prospect submits a landing page?

Completion actions are triggered when a prospect accesses the landing page

16

What variable tags can you use on a landing page template?

%%title%%
%%content%%
%%description%%

17

How do you test landing page versions?

Multivariate tests let you compare the effectiveness of different landing pages over a time and determine the top performer

18

What does the multivariate test statistics table show?

Name
Views
Conversions
Conversion rate
Top performer

19

How can you control which landing page content users can change?

If you don’t want to give full editing power to users, use content regions to lock down areas of your layout templates.