The Marketing Environment (15) Flashcards Preview

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Flashcards in The Marketing Environment (15) Deck (41)
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1

The marketing environment includes all of the...

forces that affect a company’s ability to do business.

2

The marketing environment includes all of the ______ that affect a company’s ability to do business.

forces

3

What includes all of the forces that affect a company's ability to do business?

the marketing environment

4

What are the two categories of environments that affect a company and its business strategies?

the immediate environment and the external environment.

5

What is does the immediate environment include?

The immediate environment includes players (such as companies, people, groups, or organizations) that can directly influence a company’s ability to market successfully.

6

Another name for the immediate environment is...

microenvironment

7

What are players in the immediate environment?

companies, people, groups or organizations that can directly influence a company's ability to market successfully

8

The immediate environment includes players (such as companies, people, groups, or organizations) that can _______ influence a company’s ability to market successfully.

directly

9

The external environment includes...

the uncontrollable forces that affect the company and all actors in the immediate environment

10

Can the forces in the external environment be controlled?

No, they are uncontrollable

11

The forces in the external environment affect...

the company and all of the actor in the immediate environment

12

The forces in the external environment affect establish....

the surrounding context in which business is conducted.

13

The forces in the external environment establish the surrounding _____ in which business is conducted.

context

14

What are the forces in the external environment?

political, economic, social, technological, legal, and environmental forces.

15

Another name for the external environment is...

the macroenvironment

16

Do the forces in the macroenvironment affect the forces in the immediate environment?

Yes

17

What are the functions of intermediaries? 

Intermediaries help get the product to customers and can help fulfill functions such as sales and distribution.

18

Intermediaries help get the ______ to customers

product 

19

Name some types of intermediaries...

several types of intermediaries are wholesalers, retailers, agents, brokers, and dealers

20

Can conflict occur between intermediaries? 

Yes

While conflict can occur with and between intermediaries, it's important to take time to find intermediary partners that are a good fit for a company.

21

Employees affect everything from product ____  to customer _____. 

sales, service 

22

What do employees affect? 

everything from product sales to customer service 

23

Who are shareholders? 

 

 

 

Shareholders are investors in a company and have a stake and even influence in the decisions that are made.

24

Shareholders are _______ in a company. 

 

 

investors 

25

 

Shareholders have a ______ and even influence in the decisions that are made

 

stake 

26

Why are shareholders important immediate environment forces? 

They have a stake and sometimes an influence on decisions made 

27

For many marketers, part of a their job is to communicate how well a product or company is doing to the __________.

shareholders 

28

Which force/actor in the immediate environment is the main focus of marketers? 

Customers 

29

What do customers influence? 

 

the purchases of other customers in the market

30

How do customers influence the purchases of other customers in the market?  

By word of mouth