The marketing environment includes all of the...
forces that affect a company’s ability to do business.
The marketing environment includes all of the ______ that affect a company’s ability to do business.
What includes all of the forces that affect a company's ability to do business?
the marketing environment
What are the two categories of environments that affect a company and its business strategies?
the immediate environment and the external environment.
What is does the immediate environment include?
The immediate environment includes players (such as companies, people, groups, or organizations) that can directly influence a company’s ability to market successfully.
Another name for the immediate environment is...
What are players in the immediate environment?
companies, people, groups or organizations that can directly influence a company's ability to market successfully
The immediate environment includes players (such as companies, people, groups, or organizations) that can _______ influence a company’s ability to market successfully.
The external environment includes...
the uncontrollable forces that affect the company and all actors in the immediate environment
Can the forces in the external environment be controlled?
No, they are uncontrollable
The forces in the external environment affect...
the company and all of the actor in the immediate environment
The forces in the external environment affect establish....
the surrounding context in which business is conducted.
The forces in the external environment establish the surrounding _____ in which business is conducted.
What are the forces in the external environment?
political, economic, social, technological, legal, and environmental forces.
Another name for the external environment is...
Do the forces in the macroenvironment affect the forces in the immediate environment?
What are the functions of intermediaries?
Intermediaries help get the product to customers and can help fulfill functions such as sales and distribution.
Intermediaries help get the ______ to customers
Name some types of intermediaries...
several types of intermediaries are wholesalers, retailers, agents, brokers, and dealers
Can conflict occur between intermediaries?
While conflict can occur with and between intermediaries, it's important to take time to find intermediary partners that are a good fit for a company.
Employees affect everything from product ____ to customer _____.
What do employees affect?
everything from product sales to customer service
Who are shareholders?
Shareholders are investors in a company and have a stake and even influence in the decisions that are made.
Shareholders are _______ in a company.
Shareholders have a ______ and even influence in the decisions that are made
Why are shareholders important immediate environment forces?
They have a stake and sometimes an influence on decisions made
For many marketers, part of a their job is to communicate how well a product or company is doing to the __________.
Which force/actor in the immediate environment is the main focus of marketers?
What do customers influence?
the purchases of other customers in the market
How do customers influence the purchases of other customers in the market?
By word of mouth