Flashcards in Positioning Strategies (4) Deck (6)
What is the value of being first?
When anyone or anything is first in some significant accomplishment or capability, the feat is usually accompanied by some amount of free publicity and much higher levels of consumer awareness.
Is being first a powerful positioning strategy?
Products that consumers recognize as the _____ to provide some functionality or deliver a key benefit enjoy _____ recognition and status
The strategy for a product that is a “follower” — meaning other products preceded it to market — is to find a way of being ____ in something.
Usually, there is some, unoccupied ____ in which a product can claim first status. Examples help illustrate how this works.