Positioning Strategies (4) Flashcards Preview

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Flashcards in Positioning Strategies (4) Deck (6)
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1
Q

What is the value of being first?

A

When anyone or anything is first in some significant accomplishment or capability, the feat is usually accompanied by some amount of free publicity and much higher levels of consumer awareness.

2
Q

Is being first a powerful positioning strategy?

A

yes

3
Q

Products that consumers recognize as the _____ to provide some functionality or deliver a key benefit enjoy _____ recognition and status

A

first, enjoy

4
Q

The strategy for a product that is a “follower” — meaning other products preceded it to market — is to find a way of being ____ in something.

A

first

5
Q

Usually, there is some, unoccupied ____ in which a product can claim first status. Examples help illustrate how this works.

A

niche

6
Q

While there are already many “firsts” in product marketing, there is ample room for followers to find an unoccupied _____ for a product. The only limit is on the _____ of the marketing team.

A

niche, creativity