Marketing Flashcards

Tags: Business & Finance, Marketing, Marketing 101

Decks in this Class (55):

  • Chapter 1
    1 Cards
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  • Introduction 1
    13 Cards
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  • Introduction Definitions Marketing Conce
    47 Cards
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  • Managing The Marketing Process 7 P S 1
    71 Cards
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  • Chapter 2
    1 Cards
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  • Introduction Overview Of Marketing Resea
    13 Cards
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  • Step 1 2
    16 Cards
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  • Chapter 3
    1 Cards
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  • Segmentation 3
    18 Cards
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  • Chapter 4
    1 Cards
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  • Positioning 4
    16 Cards
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  • Positioning Strategies 4
    6 Cards
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  • Chapter 5
    1 Cards
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  • The Buyer Behavior Process 5
    39 Cards
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  • Maslow S Hierarchy Of Needs 5
    13 Cards
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  • Business To Business Buying Process 5
    10 Cards
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  • Chapter 6
    1 Cards
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  • Chapter 7
    1 Cards
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  • Introduction Services And Service Market
    30 Cards
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  • The Customer Journey 7
    67 Cards
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  • Evaluating Services 7
    14 Cards
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  • The Customer Experience 7
    11 Cards
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  • Characteristics Of Services 7
    72 Cards
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  • Chapter 8
    1 Cards
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  • Introduction 8
    17 Cards
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  • Brand Identification Measuring Brand Awa
    15 Cards
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  • Brand Differentiation Building Associati
    16 Cards
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  • Brand Value 8
    15 Cards
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  • Branding Strategy Levels 8
    31 Cards
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  • Brand Identity Vs Brand Image 8
    29 Cards
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  • Chapter 9
    0 Cards
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  • Chapter 10
    8 Cards
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  • Pricing Terminology 10
    51 Cards
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  • Pricing Models 10
    58 Cards
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  • Other Pricing Strategies 10
    34 Cards
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  • Psychological Strategies In Pricing 10
    42 Cards
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  • Chapter 11
    1 Cards
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  • Promotions Introduction 11
    12 Cards
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  • The Promotional Mix Pieces 11
    48 Cards
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  • Advertising 11
    26 Cards
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  • Advertising Measurement Terms 11
    28 Cards
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  • How To Set Up An Advertising Campaign 10
    16 Cards
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  • The Promotional Mix Elements Working Tog
    20 Cards
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  • Chapter 12
    0 Cards
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  • Chapter 13
    1 Cards
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  • Introduction Social Media Landscape 13
    16 Cards
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  • Social Media Marketing 13
    11 Cards
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  • Chapter 14
    1 Cards
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  • Overview Of Channels 14
    33 Cards
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  • Types Of Channels 14
    53 Cards
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  • Channel Design 14
    17 Cards
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  • Chapter 15
    7 Cards
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  • The Marketing Environment 15
    41 Cards
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  • The External Environment 15
    35 Cards
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  • Environmental Scanning 15
    13 Cards
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Current Learners (2)