Promotions Introduction (11) Flashcards Preview

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Flashcards in Promotions Introduction (11) Deck (12)
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1

Marketing is _____ then promotions, but promotions does play a role in the success of marketing

more

2

Is marketing only limited to areas of promotions and advertising?

No

3

What is promotions?

the means of communicating with the customer

4

What are the two broad characteristics of promotions?

- involves external communication

- involves persuasive communication

5

What does external communication mean?

that the marketer is sending a message to those outside of the company instead of to company employees

6

What is an example of persuasive communication? 

influencing a customer to make a purchase decision 

7

External communication means that the marketer is sending a message to those _____ of the company instead of to company employees

outside 

8

A merketer influencing a consumer to make a purchase decision is an example of...

persuasive communication 

9

Promotional strategy starts with who in mind?

the customer 

10

The marketer seeks to communicate in a way that the customer _______

understands 

11

What do marketers mean by "the promotional strategy starts with the customer?"

 

The marketer seeks to communicate in a way that the customer understands.

12

What are the five elements/pieces within the categoy of promotions (together known as the Promotional Mix)? 

- Sales promotion

- Public Relations

- Personal Selling 

- Direct Marketing 

- Advertising