Marketing is _____ then promotions, but promotions does play a role in the success of marketing
Is marketing only limited to areas of promotions and advertising?
What is promotions?
the means of communicating with the customer
What are the two broad characteristics of promotions?
- involves external communication
- involves persuasive communication
What does external communication mean?
that the marketer is sending a message to those outside of the company instead of to company employees
What is an example of persuasive communication?
influencing a customer to make a purchase decision
External communication means that the marketer is sending a message to those _____ of the company instead of to company employees
A merketer influencing a consumer to make a purchase decision is an example of...
Promotional strategy starts with who in mind?
The marketer seeks to communicate in a way that the customer _______
What do marketers mean by "the promotional strategy starts with the customer?"
The marketer seeks to communicate in a way that the customer understands.
What are the five elements/pieces within the categoy of promotions (together known as the Promotional Mix)?
- Sales promotion
- Public Relations
- Personal Selling
- Direct Marketing