Flashcards in How to Set Up an Advertising Campaign 101 (11) Deck (16)
What is an add campaign?
which is a series of advertisement messages that share a common idea and theme and that runs for a limited amount of time
An add campaign are a series of advertisement messages that...
share a common idea and theme
How long do add campaigns run?
for a limited amount of time
A marketer should clarify the specific _______ behind the campaign: to inform, to persuade, or to remind.
Why are we running the campaign?
a marketer should ask, why are we ________ this campaign?
What should a marketer do before a campaign?
A marketer should set goals and objectives before the campaign in order to measure whether or not those objectives have been met.
a marketer should ask, what do we hope to ________?
a marketer should decide what advertising _____ or _____ to use as well as the specific media ______.
medium, media, vehicle
a marketer should ask, ______ should we run the ad?
A marketer should decide what ______ to include and what ____ to use.
a marketer should ask, what ______ should be included in the ad?
Decide on a central theme to use across all advertising.
The ad content first of all relays the purpose of the ad, which is to inform, persuade, or remind.
Keep the purpose of the ad clear and concise.
when should we run an ad?
This answer will depend on the type of product, purpose of ad, and target market.
If advertising a seasonal product, the ad campaign will center around the corresponding time
HOW OFTEN or how long should the ad run?
or a general-use product or to maintain top of mind awareness, a marketer may want to run continuous advertising.
For short ad campaigns, a marketer should look at the amount of advertising it would take to get the target market group to a high enough frequency to make a difference in purchasing.
A marketer should decide on the _____ of the campaign and how many ads to run.
A marketer should check to see what _____ and _____ have been met.