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Flashcards in CHAPTER 15 Deck (7)
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1

It’s important to look beyond the _______ to the elements in the marketing ________ that can directly or indirectly affect a marketer’s strategy.

product, environment

2

It is vital that a marketer not only have _______ of these forces ( forces in the immediate environment and the external environment that can create threats or opportunities for companies) to respond to them but to also _______ research them and strategize.

awareness, proactively

3

What should a marketer proactively research?

forces in the immediate environment and the external environment that can create threats or opportunities for companies

4

What two types of forces can create threats or opportunities for companies?

forces in the immediate environment and external environment

5

forces in the immediate environment and the external environment that can create ________ or _________ for companies

threats, opportunities

6

Those marketers who have a proactive ______ can gain a competitive advantage.

strategy

7

Why should marketers have a proactive strategy?

to gain a competitive advantage