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RUSVM Epi Summer 17 > Risk communication > Flashcards

Flashcards in Risk communication Deck (25)
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1

Define risk

A probability or threat of damage, injury, loss, or any other negative occurrence that is caused by external or internal vulnerabilities, and that may be avoided through preemptive action

2

What are two equations for risk?

1. Risk = probability X severity

2. Risk = hazard + outrage

3

T/F: The risks that upset people are generally completely different than the risks that kill people

TRUE

4

Is zero risk achievable?

no

5

What is risk perception?

It is a combination of thought and emotion; thinking (logic) focuses on the hazard and the probability it will occur

6

Implications of the hazard are known as ________

Consequences

7

What are the four common human reactions to risk? List them from most frequent to least frequent.

Acceptance (most)
Fear
Denial
Panic (least)

8

What are some characteristics of fear? (fear factors)

Automatic, it comes early, temporary, small over-reaction, it may need guidance, slow to extinguish, easily re-established, CONTAGIOUS

9

T/F: Denial is less common than fear, but it is more dangerous than fear

TRUE

10

How can denial be reduced?

When fear is legitimized
Actions are taken to address fear
We make decisions to act from a given range of options

11

Fill in the blanks:

Trust is: ______ acquired, ________ extinguished, and ______ to re-establish

slowly acquired
readily extinguished
difficult to re-establish

12

What is risk communication?

Public health activities to ensure that messages and strategies designed to prevent exposure, adverse human health effects, and diminish quality of life are effectively communicated to the public

13

What are some harmful human behaviors that can be noted during a crisis?

Demands for unneeded treatment - by healthy people who are just panicked
Looting/stealing
Bribery/fraud
Increase tobacco/alcohol use
MUPS: increased multiple unexplained physical symptoms - this is usually related to stress

14

What are the 4 tasks of risk communication?

Outrage management
Crisis communication
Pre-caution advocacy
Keeping an open dialog

15

Fill in the blanks (low or high)

When the hazard is _____ and outrage is ______; the communication task is - Precaution advocacy

High- hazard

Low- outrage

*alerting insufficiently upset people to serious risk

16

Fill in the blanks (low or high)

When hazard is _____ and outrage is ______; the communication task is - Outrage management

Low-hazard

High - outrage

Reassuring excessively upset people about small risks

17

Fill in the blanks (low or high)

When the hazard is ____ and the outrage is ____; the communication task is - crisis communication

High- hazard

High outrage

Helping appropriately upset people cope with serious risks

18

When the hazard and outrage are both intermediate; what is the communication task?

That is the "sweet spot". Keep lines of communication open

Dialoging with interested people about a significant but not urgent risk

19

What are some common risk communication mistakes in vetmed?

Withholding information (with the intent to prevent panic)

Over assurance of audience (to lessen the public's fear)

20

What is the risk communication life cycle?

pre crisis
initial
maintenance
resolution
evaluation

21

What steps should be taken in the pre crisis phase?

Be prepared
foster alliances
test messages

22

What steps should be taken in the initial phases of risk communication

****acknowledge the event with EMPATHY***
explain and inform the public in the simplest forms
establish spokesperson credibility
Provide emergency course of action
continue communication

23

What steps should be taken in the maintenance phase is risk communications?

Help public more accurately understand risks
provide background info to those who need it
Gain understanding and suppose for response and recovery plans
Empower risk/benefit decision making
Correct misinformation

24

What are the goals of the resolution phase of risk communications?

Improve public response in future similar emergencies through education
Examine problems and mishaps and reinforce what works
Persuade the public to support policy and resource allocation to the problem

25

What is evaluated in the last phase of risk communication?

Communication plan and performance

Document lessons learned

Determine specific actions to improve crisis systems or in the crisis plan