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Flashcards in 6: Social Influence Deck (22)
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1

What is social influence?

The process where attitudes and behaviour are influenced by the real or imagined presence of other people

2

What are the types of social influence?

Compliance: Change that goes against one's own beleifs

Conformity: Change that restructures your internal beleifs

Minority influence: Power minorities changing the attitudes of the majoirty

3

What is compliance?

Change that goes against your own beleifs which you still hold privately

4

What is conformity?

Changing your own beleifs as well as attitudes to fit in with others

5

What was Milgram testing in his 1963 study?

Under what situational factors we are obedient, even if it goes against our own beleifs

6

What situational factors were highlighted as important in Milgram's studies?

Immediacy of the victim: Obediance decreased when they had visual contact

Proximity of authority figure: If the instructions were over the phone, less obeyed

Legitimacy of authority: Environmental

Social influence: If 2 teachers were present, they swayed the results

7

How does immediacy of the the victim affect compliance in Milgram's study?

If they could only hear the victim, 65% complied

If they could see the victim, 40% complied

8

How does proximity of the authoirty figure affect compliance in Milgram's study?

When instructions were over the phone 20.5% complied

When the experimenter gave no orders, 2.5% complied

9

How does legitimacy of authority affect compliance in Milgram's study?

When the experiment was conducted in a run down office instead of Yale, obediance was 48%

10

How does social influences affect compliance in Milgram's study?

If 2 other teachers were present and complied, obediance was 92%

If the other 2 teachers refused, only 10% were obedient

11

Who came up with the autokinetic effect?

Sherif

12

What is the autokinetic effect?

Estimated how far the light moved in groups. The estimates converged into a normative value which shows how our opinions are infleunced by others

13

How does individual differences affect conformity?

People are more likely to conform when they:

Have low self-esteem
Need high levels of social support
Lower IQ
High anxiety

14

How do cultural norms affect conformity?

Less present in individualistic cultures

15

How do situational factors affect conformity?

Anonymity and group size

16

What is the normative and informational influence theory? (Dual process)

Two paths influencing obedience:

People want to achieve accurate perceptions

But they also want to be liked

17

Is the normative and informational influence theory single or dual process?

Dual

18

Who came up with normative and informational influence theory?

Deutsch and Gerard

19

What is self catergorization theory?

The influence of social groups is normative and informational at the same time

20

Is self catergorization theory a dual or single process theory?

Single

21

Who came up with self catergorization theory?

Turner

22

What is the conversion effect?

A sudden, dramatic, internal change in the majority