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Flashcards in chapter 14 Deck (25)
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1

motivating someone, through communication, to change a particular belief, attitude, or behavior

persuasion

2

- classified 3 different ways
- usually incremental
- can be ethical

persuasive speaking

3

generally worded to stress audience knowledge, ability, or both

informative purpose statement

4

humans are more likely to understand something that is stated more than once

repetition

5

emphasize important points that aren't obvious

redundancy

6

words or phrases that emphasize the importance of what you are about to say

signposts

7

level of commitment and attention that listeners devote to a speech

audience involvement

8

having listeners actively do something during your speech

audience participation

9

the believability of a speaker

credibility

10

speaker's expertise on the topic

competence

11

audience's perception of your ethics and integrity

character

12

the audience's perception of your enthusiasm and likability

charisma

13

logical appeal, one based on formal reasoning

logos

14

the speaker has the audience's best interests in mind at all times

ethos

15

speak to the heart as well as the head

pathos

16

Has 5 steps

monroe's motivated sequence

17

the process of making claims and backing them up, logically and rationally.

reasoning

18

expressed opinion that the speaker would like the audience to accept

claim

19

supporting material that the speaker uses to prove any type of claim

evidence

20

speaker attacks the integrity of a person in order to weaken the argument

ad hominem

21

unfairly attacks an argument by extending it to such extremes that it looks ridiculous

reductio ad absurdum

22

sets up false alternatives, suggesting that, if the inferior one must be rejected, then the other must be accepted

either-or

23

mistakenly assumes that one event causes another because they occur sequentially

post hoc

24

relying on the testimony of someone who is not an authority in the case being argued

argumentum and verecundiam

25

based on the notion that, if many people favor an idea, you should, too

argumentum ad populum