2. Stereotypes and Prejudice Flashcards Preview

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Flashcards in 2. Stereotypes and Prejudice Deck (38)
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31

define perspective taking

Encourage understanding of experiences of other groups

32

define normative influence

conveying that prejudice against target is not normative for a relevant in-group
conveying general norms for tolerance in in-group

33

define dissonance

Highlight how their prejudice is inconsistent with their other views and actions
e.g., after being required to write a statement in favour of pro-black policies, white participants weakened anti-black attitudes

34

define self-affirmation

increased self worth
When people feel good about themselves they’ll be less likely to derogate others
People given feedback that they were intelligent made more positive attributions about a Jewish job candidate

35

what are intervention strategies?

they vary in their focus
includes:
public communication
interactions between prejudice agents/targets
targeting prejudiced group members

36

public communication (media) as an intervention strategy

entertainment (e.g., sit-coms, performances)
advertisements

37

interactions between prejudice agents/targets as an intervention strategy

joint activities

38

Targeting prejudiced group members as an intervention strategy

perspective taking interventions
cultural awareness and diversity training
one-on-one (conversations, counselling)