Flashcards in Attitude Deck (19)
A value aimed at an object
Process where cultural vales are learnt by associating with others
How do we learn attitude
Learnt from significant others when information is reinforced or repeated
Attitude formation (positive)
Attitude conditioned by behaviour that is successful and reinforced
Attitude formation (negative)
If behaviour is learnt that is negative it can cause a negative attitude if it’s reinforced negatively
Triadic model (3 parts)
Your beliefs and thoughts
Your feelings or emotional responses
Your actions or intended behaviour
How do we learn positive attitudes?
Learned from role models
Learned from beliefs
Learned from influence of significant others
Learned from enjoyable experiences
Learned by conditioned behaviour
Attitude change (2 concepts)
New information given to performer to cause unease and motivate change to their existing beliefs
Create some conflict
You can be talked around but it is hard if core beliefs are stable making people resilient to change
How can cognitive dissonance be used?
Making activity more fun and enjoyable than expected potentially changing an opinion.
Bring in a specialist role model from other other to promote topic
What should the new information given in persuasive communication do?
It should outweigh old beliefs allowing a change in attitude
Who should the message be given by?
By someone of a High status to have an effect
Negative attitudes can be changed into positive by:
Persuasion comes from ‘persuasive expert’
Making training fun
Allowing early success
Using positive reinforcement and rewards
Use role models