Flashcards in Topic 7 - packaging Deck (4)
What are some functions of packaging?
- Contains and protects the product
-Draws attention to the brand
-Break through competitive clutter at point of purchase
- Justify the price/value to consumer
What is involved in the view model?
- Information e.g can it be provided without taking away from the product
What are the 5 dimensions of brand personality?
1) Sincerity - honest and down to earth