Topic 7 - Brand Flashcards Preview

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Flashcards in Topic 7 - Brand Deck (5)
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1

What are characteristics of brand image?

- The name
- Physical appearance
-Imagery
- Its main functions

2

What are characteristics of brand identity?

- Design
- Logos
-Name
-Packaging
-Symbols

3

What are the benefits of a brand for the consumer?

1) Easier product identification
2) Reduces risk
3) Communicates features and benefits
4) Establishes products position

4

How much does a brand contribute to the companies value through intangible assets according to smith 2006?

30-70%

5

What are some characteristics involved in building a good brand name?

- Distinctive
- Supportive
- Acceptable
- Available