Flashcards in Lecture 1 - Marketing Orientated market nd lecture 2 Deck (12)
What is the CIM definition of marketing?
Marketing is the management process responsible for identifying,anticipating and satisfying customer requirements profitably
What are the three types of marketing?
3) Social marketing - not for profit organisations
What are the 6 stages to the development of marketing?
1) Production era - Focus on the production and manufacturing
2)Product- Focus on the goods and there quality
3)Sales- Focus on the types of sales promotion used
4)Marketing- Identifying and meeting customer needs
5)Relationship era- Building and maintaining value relationship's
What is marketing orientated management?
- A business perspective that puts the customer first
- The organisation develops and performs its production and marketing activities with the needs of the buyer in mind
According to Day 1998 what are the 4 elements of marketing orientation?
What are the 4 Ps of the marketing mix?
-Place e.g point of sale
-Promotion e.g promotion,personal selling
What are the extra three Ps in the marketing mix?
- Process e.g distribution
What does is IceDrips?
Environmental analysis tool
What does icedrips stand for?
What is Kotlers philosophy on the marketing environment?
' A complex set of interacting forces and influences that can significantly affect the success of marketing activities and determine the future of the whole organisation' KOTLER 1999
What is CMR?
Customer relationship management - companies have moved their focus from transaction based to relationship centred