Topic 8 IMC Flashcards Preview

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Flashcards in Topic 8 IMC Deck (7)
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1

What is IMC about?

- About developing and implementing communication programmes over time

2

What are the two advertising execution techniques?

1) Informational execution
2) Emotional execution

3

Whats involved in informational execution?

- Comparisons to other products
-Demonstrations
- Direct factual advertising
- Scientific/technical evidence
- Identifiable scenarios e.g 'Doves real women campaign'

4

Whats involved in emotional execution?

- Humour
-Sex
-Teasers
-Animations
-Fear
-Celeb endorsement

5

What must adverts be?

- Legal
- Honest
- Decent
- Truthful

6

What are some types of consumer sales promotions?

- Sampling
- Coupons
- Premiums either direct where you get an extra item r self liquidating where don't necceserilny make money but consumer associates with the brand
-Prize related

7

Other ways to get your product noticed?

- Exhibitions
-Product placement
-Guerilla marketing
- Sponsorships
-PR
-E communications