Flashcards in Topic 8 IMC Deck (7)
What is IMC about?
- About developing and implementing communication programmes over time
What are the two advertising execution techniques?
1) Informational execution
2) Emotional execution
Whats involved in informational execution?
- Comparisons to other products
- Direct factual advertising
- Scientific/technical evidence
- Identifiable scenarios e.g 'Doves real women campaign'
Whats involved in emotional execution?
What must adverts be?
What are some types of consumer sales promotions?
- Premiums either direct where you get an extra item r self liquidating where don't necceserilny make money but consumer associates with the brand