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Flashcards in Evaluation Deck (3)
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1

How do we measure audience awareness?

Did they remember you? Did they understand your message?

2

How do you measure audience attitudes?

Bench mark surveys. Know audience before, during, after.

3

Bench mark surveys

Systematic tracking(use of software/ computer databases-tracking coverage and comparing it over a period of time.

This can also compare the # of news release sent with the # actually published.