Public Relations Flashcards

Decks in this Class (8):

• Evaluation

  Evaluation

  Sample Cards:

  how do we measure audience awareness,

  how do you measure audience attitudes,

  bench mark surveys
  3 Cards
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• Public Opinion Persuasion

  Public Opinion&Persuasion

  Sample Cards:

  7 points in content structure of the mss,

  persuasive techniques,

  propaganda
  3 Cards
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• The Audience N How To Reach It N Media R

  The Audience N How To Reach It N Media Relations

  Sample Cards:

  segmented targeted markets,

  print media,

  television
  5 Cards
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• Public Relation And The Law

  Public Relation and the Law

  Sample Cards:

  copyright issues,

  trademark issues,

  libel
  4 Cards
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• Written Tactics

  Written Tactics

  Sample Cards:

  what s in a press kit,

  news release,

  pitch letter
  4 Cards
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• Spoken Tactics

  Spoken Tactics

  Sample Cards:

  face to face,

  speech writing techniques,

  radio tv interviews
  3 Cards
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• Visual Tactics

  Visual Tactics

  Sample Cards:

  vnr,

  b roll,

  tv prepare
  3 Cards
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• Crisis Communication

  Crisis Communication

  Sample Cards:

  how to communicate during crisis,

  risk communications
  2 Cards
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