The Audience N How To Reach It N Media Relations Flashcards Preview

Public Relations > The Audience N How To Reach It N Media Relations > Flashcards

Flashcards in The Audience N How To Reach It N Media Relations Deck (5)
Loading flashcards...
1

Segmented/ targeted markets

Public relations

2

Print media

Most effective for delivering a message that requires absorption of details

Newspapers..PR.. Magazines

3

Television

Strongest emotional impact of all media

4

Online media

Used as a supplemental method of reaching a generally well educated, relatively affluent audience interested in new ideas and fresh approaches

5

Spoken & Visual media

--Radio- speed mobility. Flexibility. Select target audience.
--PR opportunities in radio
(news cast, community calendars, talk shows etc)
--TV. Cable