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Flashcards in Written Tactics Deck (4)
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1

What's in a press kit?

1. news release
2. fact sheet
3. brochure
4. news letters

2

News Release

THE HOOK
-AVOID cliches
-lead and state fundamentals
-double space
-never split a paragraph from 1 pg to next.
Slugline and pg # on TOP

3

Pitch letter

to obtain coverage of an event in the print and electronic media
-address to individual not the editor

4

Annual Reports

most expensive communication
*divided into 2 sections
1. detailed financial info about companys condition n performance past yr
2. managements presentation of accomplishments and outstanding PROBLEMS