Chapter 3 Flashcards

1
Q

What is the definition of culture?

A

A set of beliefs, traditions, and practices

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2
Q

How has culture changed throughout history?

A

EVOLVED and EXPANDED

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3
Q

What does the oldest understanding of culture focus on?

A

The distinction between what is part of our NATURAL ENVIRONMENT and what is MODIFIED by humans

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4
Q

What did Europeans and Non-Westerners begin to think about culture?

A

They viewed culture in terms of DIFFERENCES in people (both positive and negative)

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5
Q

What happened with the idea of culture in the 18th and 19th century?

A
  • A new dimension was added to culture

* The idea that culture involved the PURSUIT OF INTELLECTUAL REFINEMENT

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6
Q

What can culture be summarized as?

A

The sum of the social categories and concepts in addition to our beliefs, behaviors, and practices.
Culture is everything BUT nature

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7
Q

Definition of Ethnocentrism:

A

*Belief that one’s own culture or group is superior to others *Tendency to view all other cultures from the perspective of one’s own culture

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8
Q

Definition of Material Culture:

A

Everything that is a part of our constructed environment

Examples: books, fashion, monuments

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9
Q

Definition of Non-Material Culture:

A

Encompasses values, beliefs, behaviors, and social norms

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10
Q

What are some things that culture includes?

A
  • language
  • the meaning we assign to words
  • concepts such as class, inequality, and ownership
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11
Q

Definition of Ideology:

A

System of concepts and relationships that includes an understanding of cause and effect
Non-Material

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12
Q

Definition of Cultural Relativism:

A
  • A term coined by anthropologist Ruth Benedict in 1930
  • Idea that we should recognize differences across cultures without passing judgement on, or assigning value to, those differences.
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13
Q

Defintion of Cultural Scripts:

A

Modes of behavior and understanding that are not universal or natural. These scripts may strongly shape beliefs or concepts held by society.

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14
Q

Definition of Subculture:

A

A group united by a set of concepts, values, traits, and/or behavioral patterns that distinguish it from others within the same culture or society

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15
Q

Definition of Values:

A

Moral beliefs

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16
Q

Definition of Norms:

A

How values tell us to act

17
Q

Definition of Socialization:

A

The process by which a person internalizes the values, beliefs, and norms of a given society and learns to function as a member of that society.

18
Q

Defintion of Reflection Theory:

A
  • Culture is a projection (or reflection) of social structures and relation into the public sphere.
  • A Marxist version of this theory would argue that cultural objects reflect the material labor and production relationships that went into making them.
19
Q

Definition of Media:

A

Any format or vehicle that carry, present, or communicate information
EXAMPLES: books, posters, Web pages, clay tablets, and radio

20
Q

Definition of Mass Media:

A

Any form of media that reaches the mass of the people

21
Q

Definition of Hegemony:

A
  • this concept is different from domination*
  • Important for understanding the impact of media on culture and for examining how people and societies shape, and are shaped by, culture
22
Q

Media Life Cycle:

A
  • Opens path to investigate which includes textual analysis and audience studies
  • Allows us to see how people create media and the biases involved in the creation
  • How media reflects the culture in which they exist
  • How individuals and groups use the media to change culture
23
Q

Media Effects:

A
  • Has four categories
  • Categories designed by their duration and intentions
  • Categories are:
  • short term and deliberate
  • long term and deliberate
  • short term and unintentional
  • long term and unintentional
24
Q

Media and Stereotypes:

A
  • Media can create/reinforce ethnic, racial, gender, religious, or other stereotypes
  • These stereotypes can be created intentionally, unintentionally, subtly, or overtly
  • Media can distract people’s attention from foundational issues or tensions that need to be addressed
25
Q

Political Economy of the Media:

A
  • Media ownership in the US is controlled by a few companies
  • These companies affect the information and messages communicated to the public
  • Media has a global reach, due to that, American culture can be found all over the world
26
Q

Definition of Consumerism:

A

The belief that happiness and fulfillment can be achieved through the acquiring material possessions.
Media plays HUGE role in consumerism maintenance by use of advertising

27
Q

Definition of Cultural Jamming:

A

An example of overturning the power to the media

28
Q

Definition of Soft Power:

A

The effects of culture, values, and ideas on other’s behavior
has received backlash lately, in part due to the negative reactions to certain American foreign policy measures