Flashcards in Qualitative methods Deck (18)
What are qualitative methods?
-Concerned with meanings and experiences
-Tend to explore questions rather than investigate variables and hypotheses
-Data is naturalistic
-Recognises subject meanings
-Can be used alongside quntitative methods
What common methods are used?
-Small number of participants
-Ethics needs to be considered
What are the two types of interviews?
Unstructured and semi-structured
What is an unstructured interview?
No set questions, interview flows. Discuss broad topics
What is a semi-structured interview?
Questions are set by the researcher as a guide. Most common and fairly practical
What is a focus group?
-A group interview
-Participant interaction is a source of data
-Similar to semi-structured interviews
-Less artificial than 1:1 interview
-Less appropriate for sensitive or intimate topics
Types of focus groups: homogenous vs heterogenous
Participants share key features vs. participants are different
Types of focus groups: pre-existing group vs new group
e.g. friends/work friends vs. people who have never met
Types of focus groups: concerned by naïve
Subject matter is important to them vs no connection to the subject matter
What should be considered in an interview design?
-Use an interview schedule
-Small number of open ended questions
-Non-prescriptive: act as a guide, can skip questions, may add questions
How many questions should you use in an interview?
-Fully cover the research topic
-Realistic amount for the available time
-When to include demographics?
What order should you ask questions?
-Introduction - at the start
-More personal questions when the participant is comfortable
-Bring back up to less depth at the end
-Consider whether there is a natural flow
Types of questions: descriptive
ask participants to give a general account of something e.g. What happened the last time you witnessed harassment?
Types of questions: structural
find out about the way a participant makes sense of the world, the frameworks they use to think about the world
e.g. How did you decide whether to intervene?
Types of questions: contrast
prompt participant to compare events and experiences e.g. Can you tell me about another time you witnessed harassment
– what was different about it?
Types of questions: evaluative
ask how a participant feels towards something e.g. Did you feel happy about how the situation ended?
How should questions be worded?
-Motivating - make sure it is interesting
-Clear - not too long or double barrelled
-Relevant to aims - no surprise questions
-Have a shared meaning - participants can understand you