Chp 11-- Radio Flashcards Preview

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Flashcards in Chp 11-- Radio Deck (37)
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1

billboards

the mention of a sponsor's name or products at the start or end of an aired program, acknowledged in return for money

2

syndicator

a company that licenses programming to radio stations on a market-by-market basis

3

drive time

early weekday mornings and late afternoons – when people are driving to and from work – when radio stations expect to capture their largest audience

4

rating point

one rating point equals 1 percent of the population in a market

5

format consultants

individuals hired by a radio station to analyze the competition and select a format that will attract the most lucrative audience niche possible

6

network

a company that distributes programs simultaneously to radio stations that agree to carry a substantial amount of its material on an ongoing basis

7

audio streaming**

practice in which an audio file is delivered to a computer-like device from a website so that it can be heard while it is coming into the device but cannot be saved or stored

8

network advertising

form of radio advertising in which national advertisers or their representatives purchase airtime not from local radio stations but from the network that serves the radio station

9

playlist

the roster or lineup of songs that a radio station can play on the air during a given period of time

10

music style

the aspect of a radio station's format that refers to the type of music the station plays

11

HD (hybrid digital/analog) radio

a system in which digital signals of AM and FM stations are sent along with the traditional analog station sounds on the same frequencies allocated to the analog stations

12

amplitude modulation (AM)

a means of radio broadcasting, utilizing the band between 540 and 1,700 megahertz

13

burn music test

surveying people to determine which songs still draw interest and which have lost their popularity (or "burned out")

14

music time period

the aspect of a radio station's format that refers to the release date of the music that the station plays (e.g., "contemporary," "oldies")

15

format

the personality of a station, designed to attract a particular audience segment

16

fringe listeners

listeners who fall within the target audience but rarely listen to a particular station

17

noncommercial stations

radio stations that do not receive financial support from advertisers

18

core audience

listeners who spend a lot of time listening to a radio station

19

patent trust

a company owned by a number of firms that is formed to share their patents in order to prevent other firms from entering their industry unless the trust allows them to use the patents

20

portable people meter (PPM)

Arbitron's electronic device for tracking radio listening both at home and on the street

21

national spot advertising

form of advertising in which airtime is purchased from a local radio station by national advertisers or their representatives

22

dead air

the silence on the airwaves that is produced when a radio station fails to transmit sound

23

radio promotion

a radio contest or event in which prizes are given out

24

Radio Corporation of America

the largest patent trust in the U.S. and a powerful force in developing the airwaves; the RCA can force anyone interested in setting up a radio station to pay for a radio patent

25

format networks

programming firms that provide subscribing radio stations with all the programming they need to fill their airwaves 24 hours a day, seven days a week; often the station needs only to insert local commercial spots into the programming

26

on-air talent

term referring to radio workers whose voices and personalities are broadcast over the radio's airwaves

27

narrowcasting

going after specific slices of the radio audience that are especially attractive to advertisers

28

music activity level**

the aspect of a radio station's format that refers to the played music's dynamic impact (e.g., "soft rock," "smooth jazz")

29

focus groups

assemblages of 8 to 10 carefully chosen people who are asked to discuss their habits and opinions about one or more topics

30

barter

practice in which a syndicator provides the radio program and keeps a number of minutes for the sale of commercials to advertisers