Chp 6-- The Internet Flashcards Preview

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Flashcards in Chp 6-- The Internet Deck (31)
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1

the Internet

a global system of interconnected private, public, academic, business, and government computer networks that use a standard set of commands to link billions of users worldwide

2

packets

segments of messages that contain digital instructions that allow them to reassemble properly at the same time at the destination

3

hyperlinks

highlighted words or pictures on the Internet that, when clicked, will connect the user to a particular file, even to a specific relevant part of a document

4

HyperText Markup Language (html)

a computer language system that allowed people to access a system of interlinked documents through the Internet.

5

user-generated content (UGC)

creative products, such as videos and music, generated by people who visit websites such as Facebook, YouTube, and Instagram

6

Internet service provider

a company that sells access to the Internet

7

Wi-Fi

a radio technology (called IEEE 802.11) that engineers designed in the late 1990s to provide secure, reliable, fast wireless connectivity

8

net neutrality controversy

the desire by websites and advocates to make sure that ISPs do not charge sites for transmission

9

social media site (social networking site or SNS)

an online location where people can interact with others around information, entertainment, and news of their own choosing and, often, making

10

search engine

websites that allow users to find sites relevant to topics of interest to them

11

Web Crawlers (Web Spiders)

programs used by search engines that search the Internet to retrieve and catalog the content of websites

12

algorithm

a complex set of mathematically based rules that search engines use to come up with sites that relate to your search terms

13

natural or organic search results

websites that come up based on a search engine's algorithm without any influence from advertisers

14

social search

a search that is carried out to find what people in a person's social circle say about an item

15

click-and-mortar companies

firms with both an online and an offline sales presence

16

keyword advertising

when software uses the words in the search box to send the person ads for products that advertisers consider related to the topic

17

contextual advertising

when software determines what a person is reading and sends the person ads for products that advertisers consider related to the topic

18

profiling

creating a description of someone based on collected data

19

cookie

information that a website puts on your computer's hard drive so that it can remember something about you at a later time; more technically, it is information for future use that is stored by the server on the client side of a client/server communication

20

clickstream

computer jargon used to describe user movement through websites

21

behavioral targeting

the process of following people's behavior and then sending them material tailored to what was learned about them

22

data mining

the process of gathering and storing information about many individuals – often millions – to be used in audience profiling and interactive marketing

23

ad network

a collection of many websites that a company knits together in order to sell ads on them

24

ad exchanges

electronic auctions in which various publishers and ad networks offer advertisers the ability to reach specific types of people, often at exactly the moment those people are entering certain sites

25

"applications ('apps')"

software that uses the Internet, but not the web system, to bring material to audiences

26

feature phone

"a mobile telephone that carries extras unrelated to calling ("features" such as texting, calendars, cameras, and media players) but does not have the sophisticated web-browsing, app-importing operating system of a smartphone"

27

smartphone

a mobile telephone that uses a special computer operating system to offer connections to the Internet through a web browser as well as through special applications (apps) that are compatible with that operating system

28

mobile application (mobile app)

computer software designed to help the user of a mobile device perform specific tasks

29

personally identifiable information (PII)

the name, postal address, or any other information that allows tracking down the specific person who owns a device

30

opt-in approach

the view that marketers should not be permitted to collect information about a person unless the person explicitly indicates that it is all right for them to do so