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Flashcards in Chp 7-- Books Deck (24)
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1

pedagogy

the use of features such as learning objectives, chapter recaps, and questions for discussion; this is characteristic of educational books

2

K-12 books and materials

books and materials created for students in kindergarten through the 12th grade

3

higher-education books and materials

books and materials that focus on teaching students in college and post-college learning

4

professional books

books that help people who are working keep up-to-date in their areas as well as rise to the next level of knowledge

5

consumer books

books that are aimed at the general public

6

trade books

general-interest titles, including both fiction and nonfiction books, that are typically sold to consumers through retail bookstores (both traditional and web-based) and to libraries

7

trade paperbacks

standard-size books that have flexible covers

8

mass market paperbacks

smaller, pocket-size paperback books

9

mass market outlets

venues where mass market paperbacks are generally sold, including newsstands, drugstores, discount stores, and supermarkets

10

religious books

trade books that contain specifically religious content

11

scholarly books

titles published by scholarly societies, commercial publishers, and university presses for those involved in primary research in academic, corporate, or government settings

12

mail-order books

books that are advertised on TV or in promotional mailings that can be ordered directly from the publisher and are shipped to the consumer's home

13

subscription reference books

titles such as "great books" series, dictionaries, atlases, and sets of encyclopedias that are marketed by their publishers to consumers on a door-to-door or direct-mail basis

14

composition

the work involved in inserting into a manuscript the codes and conventions that tell the page-making program or the printing press how the material should look on the page

15

acquisitions editor

a person who recruits and signs new authors and titles for the company's list of books

16

royalties

shares of a book's sales income that are paid to an author, usually based on the number of copies sold

17

literary agent

a person who, on behalf of a client, markets the client's manuscripts to editors, publishers, and other buyers, based on knowledge of the target market and the specific content of the manuscript

18

prepublication research

research conducted in order to gauge a title's chances of success with its likely audience

19

track records

the previous successes or failures of a product, person, or organization

20

advance on royalties

a payment of money before the book is published that is based on what the publisher anticipates the author will earn from royalties on the book

21

print run

the number of copies of a book that are printed

22

book tour

a series of appearances that an author makes in various cities in order to promote a title and stimulate sales

23

brick-and-mortar stores

stores that have a physical presence in the offline world

24

presold title

a book that publishers expect will sell well to specific audiences because it ties into material that is already popular with those audiences across other media