Flashcards in 3 Deck (6)
Focus on growth through development of new markets and products. E.g. Google.
Concrete on maintaining positions in established product markets while paying less attention to new product development. (Keloggs)
Attempt to maintain strong position in its core product markets. Seek to expand into new product markets. Apple, banks.
Businesses with no clearly defined strategy. (McDonalds)
Porters 5 forces
Threat of new entrants
Threat of substitutes
Bargaining power of suppliers
Bargaining power of buyers
Rivalry among existing industry firms