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Flashcards in 3 Deck (6)
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1

Prospector

Focus on growth through development of new markets and products. E.g. Google.

2

Defender

Concrete on maintaining positions in established product markets while paying less attention to new product development. (Keloggs)

3

Analyser

Attempt to maintain strong position in its core product markets. Seek to expand into new product markets. Apple, banks.

4

Reactors

Businesses with no clearly defined strategy. (McDonalds)

5

Porters 5 forces

Threat of new entrants
Threat of substitutes
Bargaining power of suppliers
Bargaining power of buyers
Rivalry among existing industry firms

6

SCA

Market attractiveness on mirco level:

Sustainable competitive advantage - does/has something that other companies can’t easily duplicate/imitate

E.g. McD - locations (convenience), processes (consistency), branding, critical mass, supply channel management