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Flashcards in 1: Intro To Strategy Deck (2)
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1

Strategy

Fundamental pattern of present and planned objectives, resource deployments, and interactions of an organisation with markets, competitors and other environmental factors.

Should specify:
What (objectives to accomplish)
Where (industries & product markets under focus)
How (which resources & activities to allocate)

2

Strategic positioning

Performing different activities from rivals or performing similar activities in different ways.