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Flashcards in strategey Deck (8)
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1

strategic alignment

the strategic alignment process is the best approached by thinking of the organization as a communication system

2

strategy

provides a common purpose for all employees and stakeholders

3

superordinate goals

more than a companys mission statement, it must flow logically from the company's strategy

4

structure

it should reflect the company's strategy and should symbolically represent the company's values (team based, customer at the top)

5

systems

the flow of information, the formal systems of operations, the informal operating procedures, and the informal connection among people

6

staffing

the companys strategy is reflected in its hiring process. in its job assignments, and in its workforce generally

7

skills

employees technical and interpersonal skills should be used in ways that promote the company's strengths

8

styles

both management style and organizational culture can contribute to the success or failure of a business strategy