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Flashcards in Public Relations Deck (15)
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1
Q

Public relations is the use of information to influence _________ __________.

A

Public opinion

2
Q

tasks

A

planned communication designed to influence significant publics ex: black rock and a pretty building

3
Q

systems

A

systems for ongoing communications, not individual skills and tasks

4
Q

systems operations

A

maintaining systematic two-way communication

5
Q

3 major goals of public relations (on test)

A

maintain favorable opinion
create opinion where none exists
neaturalize hostile opinions

6
Q

systems theory

A

gives us a way to think about relationships

ex; us and Kroger

7
Q

situational theory

A

how and when er might expect key publics, rest of the environment, and new groups (new groups may pop out to help or challenge the organization)
ex: mothers against drunk driving

8
Q

Action assembly theory (3)

A

peoples thinking can be explained by three constructs: structures, content, and process

9
Q

Structures ( action assembly theory)

A

the form of our thought. everyone is unique and people build up a set of expectations

10
Q

content (action assembly theory)

A

the specific characters, details, and plot twists with the basic structure

11
Q

process (action assembly theory)

A

the operations we use to take in, transform, and store information

12
Q

social exchanges theory

A

people want their costs low and rewards high

13
Q

diffusion theory *

A

how people process and accept information through 5 stages: awareness, intereest, evaluation, trial, adoption
ex: cost co example

14
Q

agenda setting theory

A

not every one will see, hear, or accept the news equally

15
Q

Potential results of mismanagement of PR

A

damage to the organizations reputation
decline in stock prices
strained community relations