Mass Media Ans Power Flashcards
What is press ownership in the U.K.
It is concentrated in a few hands
How can people have power to impose their views and beliefs
These people could own some parts of the press and have control over what they publicise
Why do critics say the power to communicate should be spread out much more widely
To safeguard democracy
What is the pluralist approach to press ownership
A range of views and interests exist in the media and society and no single group dominates and it is reflected in a range of media so all political viewpoints are shared
It rejects the idea that press owners control content instead newspapers simply give people what they want to read
Who do pluralists think influence the content that goes into newspapers
The consumers through their market power and the newpapers gige then what they want to read to ensure they have good sales
What is the conflict approach to press ownership
Press owners are in strong postitionbs to put their own political views across because they can control content
What is agenda setting
When the media focus on some issues and topics and ignore others so public discussion and debate in only on these issues and affect what people think about
What is norm referencing
They outline the acceptable boundaries of behaviour
Positive and negative images of groups are created and the media can shape public opinion
How could the internet safeguard democracy
Because the power to communicate and exert influence more widely among more individuals and groups is easier to do via the internet like blogging
