Impact Of The Mass Media

Question 1

What is the hypodermic syringe approach

Answer 1

Early approach
Audience receive daily injections from tv and newspapers which work as drugs that have direct and powerful effects on people’s behaviour or beliefs

Question 2

What is the uses and gratifications approach

Answer 2

Focuses on how audiences use media

It examines the individuals needs that are gratified when using the media

Question 3

What is the decoding approach

Answer 3

Audience members activity interpret or make sense of messages from tv programmes in different ways
The way the member decides will depend on different factors like cultural, social, age , gender

Question 4

What is moral panic

Answer 4

It refers to media fuelled public outcry

The media will exaggerate the extent and significance of the social problem

Question 5

What are folk devils

Answer 5

When a particular group becomes definite as a threat to society
Eg asylum seekers

Question 6

What does amplifying deviance mean

Answer 6

The media create more violence and deviance