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  • Marketing
    Marketing

    Marketing

    By: milly Rigby
    Introduction To Marketing, 4 P's - Place, Segmentation Targeting And Positioning
    7
    Decks
    94
    Flashcards
    1
    Learner
  • Marketing Chapters 1-6 and 15
    Marketing Chapters 1-6 and 15

    Marketing Chapters 1-6 and 15

    By: Ivan Zeng
    Chapter 6 Segmentation, Targeting and Positioning, Chapter 1 Marketing Fundamentals, Chapter 3 Consumer Behaviour
    4
    Decks
    71
    Flashcards
    2
    Learners
  • Marketing 100s
    Marketing 100s

    Marketing 100s

    By: Calvin Nishimoto
    Chapter 01: An Overview of Marketing, Chapter 2 - Strategic Planning for Competitive Advantage, Chapter 3 - Ethics and Social Responsibility
    7
    Decks
    83
    Flashcards
    1
    Learner
  • Stragic Marketing in the Digital Economy
    Stragic Marketing in the Digital Economy

    Stragic Marketing in the Digital Economy

    By: Ngoc Pynkie
    W2 Lecture 1, W3 Lecture 2, W4 Lecture 3 marketing Strategy Decisions and Choices
    11
    Decks
    87
    Flashcards
    4
    Learners
  • b2b exam 2
    b2b exam 2

    b2b exam 2

    By: Anna Ostrowski
    Chapter 7: Segmenting, targeting, positioning, Chapter 8: Developing the product, service, and value of the offering, Chapter 9: Innovation and Competitiveness
    4
    Decks
    83
    Flashcards
    2
    Learners
  • AQA A LEVEL BUSINESS STUDIES
    AQA A LEVEL BUSINESS STUDIES

    AQA A LEVEL BUSINESS STUDIES

    By: Tillie Baker
    3 Market Research & Interpreting Market Data, 3 PED/YED; ATL/BTL Marketing; Segmentation, Targeting & Positioning, 3 Marketing Mix
    3
    Decks
    95
    Flashcards
    1
    Learner
  • MARK 201
    MARK 201

    MARK 201

    By: Priscila Sanches
    Sustainable marketing Principles, Sociental Classfication Of Products, Direct And Digital Marketing
    10
    Decks
    121
    Flashcards
    1
    Learner
  • A Level Business - Topic 3
    A Level Business - Topic 3

    A Level Business - Topic 3

    By: Tiara Jabri
    3.1 Setting marketing objectives, 3.2 Understanding markets and customers, 3.3 Making marketing decisions: segmentation, targeting and positioning
    4
    Decks
    109
    Flashcards
    1
    Learner
  • AOS2 year 11 business management
    AOS2 year 11 business management

    AOS2 year 11 business management

    By: shealla farrugia
    AOS2 intro to marketing, AOS2 internal and external factors affecting customer base and brand identity, AOS2 market research practices
    9
    Decks
    65
    Flashcards
    1
    Learner
  • Marketing Grad Class Concepts and Terminologies
    Marketing Grad Class Concepts and Terminologies

    Marketing Grad Class Concepts and Terminologies

    By: capenson@uh.edu Penson
    Core Marketing Function, Value Surplus, 5Cs, SWOT, 4Ps, Resources, Preferences, Segmentation, Targeting and Positioning, Market Research and Customer Development
    5
    Decks
    105
    Flashcards
    1
    Learner
  • MK328
    MK328

    MK328

    By: Archie Ryder
    External macro environment, Hofstede + Hall, foreign entry + entry modes
    6
    Decks
    56
    Flashcards
    1
    Learner
  • Business
    Business

    Business

    By: Ben Rowbotham
    Chapter 10: Marketing Mix, Chapter 26: Internal Position, chapter 24: Improving Emplyee Relations
    25
    Decks
    263
    Flashcards
    2
    Learners
  • Marketing Unit
    Marketing Unit

    Marketing Unit

    By: Rico Labelle'a
    Uses if limitations of YED, Uses & limitations of marketing data, TECHNOLOGY & MARKET RESEARCH
    37
    Decks
    217
    Flashcards
    1
    Learner
  • Business revision
    Business revision

    Business revision

    By: Shannon Paterson
    The Marketing Environment/ chapter 2, Consumer Behaviour/ Chapter 3, Organisational buying/ Chapter 4
    19
    Decks
    176
    Flashcards
    1
    Learner
  • Functions of Organisations: Connections, Understanding & Strategy (FOCUS)
    Functions of Organisations: Connections, Understanding & Strategy (FOCUS)

    Functions of Organisations: Connections, Understanding & Strategy (FOCUS)

    By: Salomé B-p
    MARKETING Segmentation, Targeting, Positioning and CRM, Human Resource Management
    2
    Decks
    57
    Flashcards
    1
    Learner
  • Marketing Ivy
    Marketing Ivy

    Marketing Ivy

    By: Daniel Taylor
    Chapter 1--Marketing Planning, Chapter 2--Understanding Buyer Behavior, Chapter 3--Segmentation, Targeting, and Positioning
    5
    Decks
    107
    Flashcards
    1
    Learner
  • Afsætningsøkonomi
    Afsætningsøkonomi

    Afsætningsøkonomi

    By: Adam Vestergaard Jungersen
    How to access consumer data, How to perform a consumer analysis, How to access Country Data
    16
    Decks
    160
    Flashcards
    1
    Learner
  • MKT2
    MKT2

    MKT2

    By: Jenny Carroll
    Segmentation, targeting & positioning, Segmentation, targeting & positioning, Service Marketing
    4
    Decks
    67
    Flashcards
    1
    Learner
  • Marketing
    Marketing

    Marketing

    By: Lisa Thatcher
    Module 1 Overview of Marketing, Module 2 Digital Marketing, Module 5 Consumer Behaviour
    5
    Decks
    48
    Flashcards
    1
    Learner
  • Marketing
    Marketing

    Marketing

    By: Kelly Weststrate
    Chapter 1: Intro, Chapter 2: The Marketing Environment, Social Responsibility and Ethics, Chapter 3: Strategic planning for Competitive Advantage
    9
    Decks
    100
    Flashcards
    1
    Learner
  • Marketing Management II
    Marketing Management II

    Marketing Management II

    By: Gareth Vereb
    The Nature and Scope of Marketing, Segmentation, Target Markets and Positioning, Marketing Mix
    7
    Decks
    72
    Flashcards
    1
    Learner
  • COMM132-Marketing
    COMM132-Marketing

    COMM132-Marketing

    By: Jessica Takimoto
    1. Intro & POV, 2. Segmentation, 3. Targeting & Positioning
    5
    Decks
    47
    Flashcards
    1
    Learner
  • MKT100
    MKT100

    MKT100

    By: Peter Chestatchenko
    Chapter 1 - Defining Marketing, Chapter 2 - Strategic Planning & Marketing Environment, Chapter 3 - Consumer Behaviour
    4
    Decks
    34
    Flashcards
    1
    Learner
  • Marketing (ECON 344)
    Marketing (ECON 344)

    Marketing (ECON 344)

    By: Kaitlyn Myles
    Definitions, Chapter 1 - Marketing: Customer Value, Satisfaction, Relationships, and Experiences, Chapter 2 – Developing Successful Marketing Strategies
    7
    Decks
    70
    Flashcards
    1
    Learner
  • International Marketing Management
    International Marketing Management

    International Marketing Management

    By: Lucy Wilson
    Lecture 1 - Globalisation, International Marketing Theory, Market Environment and Competition
    6
    Decks
    31
    Flashcards
    1
    Learner
  • Marketing Planning and Strategy
    Marketing Planning and Strategy

    Marketing Planning and Strategy

    By: James Brennan
    Marketing Planning Lec 2, Environmental Analysis, Customers, Segmentation, and Targeting
    3
    Decks
    31
    Flashcards
    1
    Learner
  • Marketing
    Marketing

    Marketing

    By: Emilie Cobbold
    Ch 1: Overview of Marketing, Ch 2: Developing Marketing Strategies and a Marketing Plan, Ch 3: Analyzing the Marketing Environment
    8
    Decks
    27
    Flashcards
    1
    Learner
  • MARKETING
    MARKETING

    MARKETING

    By: Mohamed Sow
    CHAP 1, CHAP 2, CHAP 3
    9
    Decks
    71
    Flashcards
    1
    Learner
  • BUS111
    BUS111

    BUS111

    By: Alice S
    Customers & Markets, Involvement in Consumer Decision, Target Marketing
    4
    Decks
    16
    Flashcards
    1
    Learner
  • MKT 571 NEW
    MKT 571 NEW

    MKT 571 NEW

    By: assignment cloud
    MKT 571 Week 1 Quiz NEW - 100% Correct, MKT 571 Week 1 Individual Marketing Environment Simulation and Summary, MKT 571 Week 1 DQ 3 NEW
    43
    Decks
    43
    Flashcards
    1
    Learner

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