International Marketing Management Flashcards

Tags: Business & Finance, International Marketing, Marketing

Description

The Global marketplace and scope of International Marketing The Internationalisation process and the firm’s world view (EPRG) The impact of Globalisation; Levitt, the global village, global consumers & convergence Standardisation vs Adaptation and Glocalisation

What is globalisation and how does it impact international marketing? What is the global village? What is convergence and divergence of consumer needs?

Decks in this Class (6):

Current Learners (1)