B2B marketing Flashcards

Decks in this Class (7):

• B2b Chapter 1 2

  B2B Chapter 1-2

  Sample Cards:

  business markets,

  government buying,

  difference between b2b and b2c
  36 Cards
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• Chapter 3

  Chapter 3

  Sample Cards:

  collaborative advantage,

  relationship marketing,

  transactional exchange
  20 Cards
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• Chapter 4

  Chapter 4

  Sample Cards:

  market segment,

  macrosegmentation,

  microsegmentation
  7 Cards
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• Chapter 5

  Chapter 5

  Sample Cards:

  marketing s strategic rolethe hierarchy,

  corporate strategy,

  business level strategy
  14 Cards
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• Chapter 6

  Chapter 6

  Sample Cards:

  exporting,

  contracting,

  contract manufacturing
  12 Cards
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• Chapter 7

  Chapter 7

  Sample Cards:

  brand equity,

  brand,

  customer based brand equity
  24 Cards
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• Chapter 8

  Chapter 8
  0 Cards
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