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global, b2b & service marketing

This class was created by Brainscape user Elien Bauwens. Visit their profile to learn more about the creator.

By: Elien Bauwens
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Decks in this class (13)

Global - (1.1) Intro to international marketing
No deck description has yet been added by the author.
25  cards
Global - (1.2) Theoretical Foundations Of International Marketing
No deck description has yet been added by the author.
16  cards
Global - (1.3) Characteristics of International Market Research
No deck description has yet been added by the author.
6  cards
Global - (1.4) Characteristics of International Marketing Strategies
No deck description has yet been added by the author.
23  cards
Global - (1.5) Characteristics of International Marketing Mix Elements
No deck description has yet been added by the author.
29  cards
B2B - (2.1) Introduction to B2B Marketing
No deck description has yet been added by the author.
16  cards
B2B - (2.2) Characteristics of organizational buying
No deck description has yet been added by the author.
23  cards
B2B - (2.3) Characteristics of B2B marketing strategy
No deck description has yet been added by the author.
5  cards
B2B - (2.4) Characteristics of B2B marketing elements
No deck description has yet been added by the author.
31  cards
Service - (3.1) Introduction to service marketing
No deck description has yet been added by the author.
18  cards
Service - (3.2) Designing and managing service quality
No deck description has yet been added by the author.
27  cards
Service - (3.3) Characteristics of traditional marketing mix elements for service firms
No deck description has yet been added by the author.
10  cards
Service - (3.4) Expanded marketing mix in service marketing: 7P's
No deck description has yet been added by the author.
22  cards

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global, b2b & service marketing

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