Unit 1 Flashcards
Descriptive Division
Numbers that summarize and describe data sets
Inferential Division
Uses a sample set to draw inferences about a larger population
Random Sample
Every member has an equal opportunity to be selected
- Because of chance factors, the sample will differ from the total makeup of the population
Stratified Random Sampling
Population is divided into a number of subgroups, called a strata, where random samples are then taken from.
Representative Sample
Sample chosen to match the qualities of the population from which it is drawn
Biased Sampling
A sampling method is biased if each element does not have an equal chance of being selected
Independent Variable
The variable manipulated by the experimenter
Variable Levels
Number of different independent variables within the study
Dependent Variable
Fixed variable that measures the experimental outcome
Qualitative (categorical) Variable
Variables with no natural sense of order. Data is not numerical and fits into categories.
- Hair color, names, shirt color.
Quantitative (numerical) Variable
Variables measured on a numerical scale
- persons age, shoe size, speed traveled
Discreet Variable
Variables that can only take on a finite number of values
- SAT/ACT scores, persons age, current temp
Continuous Variable
Variables that can take on any number of values in a certain range
Nominal Scale
Nominal variables are used to “name,” or label a series of values
- no reasoning/significance behind which category appears firs. Simply categorizes the responses
Ordinal Scale
An order scale in which the numbers are assigned to the objects to determine the relative extent to which the dependent variable is possessed.
- no way to determine the equivalence between responses, so it is the order in which they appear that matters but not the degree of difference between the responses
- consumer satisfaction of a product they purchased
Interval Scale
Objects are orderd
The difference between the two variables is meaningful and equal
The presence of zero is arbitrary. - does not have a true “zero” point
- not all ratios are even comparisons