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Flashcards in exam 3 Deck (81)
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1

the beliefs and attitudes we hold about ourselves

self-concept

2

represents the numerous positions that people occupy in society such as student, friend, son, or daughter

ex: (friends should be loyal)

role identities

3

involve modes of interpersonal behavior the distinguish people from one another, such as sense of humor or friendliness. can also be thought of as traits

personal qualities

4

considering the adequacy of their performances in various role identities
ex; "am i a smart shopper" "am I a good girlfriend"

self-evaluations

5

the overall evaluative component of a persons self-concept. or ones general attitude towards themself

self-esteem

6

embodies others perceptions of a consumer

actual public concept

7

represents how consumers would like others to see them

ideal public concept

8

represents how consumers see themselves

actual self concept

9

describes how consumers in fact perceive themselves

ideal self concept

10

cognitive structures that help us make a sense of who we are

self-schemas

11

the direct link between a consumer's self concepts and her possessions. ("our belongings are a representation of ourselves") Our bodies, Personal space, pets, children, home and property

extended self

12

shown to derive much of their emotional status by helping to resolve internal conflicts during times of psychological conflict (ex: a stuffed animal brings comfort to a child in time of internal conflict)

loved objects

13

the extent to which consumers use situational cues to guide their social behaviors( people who adjust their behavior to meet them expectations are know as high self monitors)

self-monitoring

14

accessable at any given moment, consumers are able to access and use different ones when they are needed like tools in a tool box

self-conceptions

15

practice to increase control over valued outcomes such as, praise, approval, sympathy and special treatment. (to make people like you, intimidation, and respect)

impression management

16

controlling your physical appearance (ex: clothes, grooming, verbal habits)

appearance management

17

strategic set of behaviors used to increase the probability of getting benefits or favors (ex: getting someone to like you)

ingratiation

18

promoting your good qualities (ex: job interview)

self-presentation

19

entails expressing insincere agreement on important issues

opinion conformity

20

excessive compliments or praised designed to make someone feel good about their self

flattery

21

excuses or justifications

accounts

22

a set of unique psychological characteristics that influences how a persons responds to his or her environment, including cognitive, affective, and behavioral tendencies.

personality

23

represent the way a consumer responds across similar situations

personality traits

24

1. surgency (outgoingness)
2. agreeableness
3. conscientiousness
4. emotional stability
5. intellect

five factor model- 5 basic traits that derive from genetics

25

personality traits that describe an individuals mental responses to objects

cognitive personality variables

26

the extent in which an individual possesses internal or external reinforcement beliefs
internal; masters of their own attitudes, beliefs
external: believe their outcomes are controlled by fate or luck

locus of control

27

measures an individuals natural tendency to engage and enjoy cognitive activities (HIGH, involved more in effortful activities)

need for cognition (NFC)

28

represents an individuals tendency to crave and enjoy humor

need for humor (NFH)

29

the formation and use of everyday knowledge suggests that individuals differ in the degree to which they mack the improvement trade-off between speed and accuracy

theory of epistemology

30

describes the consumers need for definite knowledge of any kind to reduce confusion or ambiguity

Need for cognitive closure (NFCC)