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Flashcards in Culture Environment Deck (17)
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1

The context approach

High context vs low context

2

Dimension approach

Hofstede’s typology of national culture

3

Two lens to look at culture

Context approach

Dimension approach

4

High context features

Establish social trust first

Personal relations and goodwill valued

Agreements emphasise trust

Negotiations are slow and ritualistic

5

Low context features

Get down to business first

Expertise and performance valued

Agreements emphasise specific, legalistic contract

Negotiations are as efficient as possible

6

High context countries

Chinese

Korean

Japanese

Vietnamese

7

Low context countries

German

Swiss

Scandinavian

North American

8

Middle of high and low context countries

Arab

Spanish

Italian

English

9

Hofstede’s typology of national culture

Individualism vs collectivism

Power distance

Uncertainty avoidance

Masculinity vs Femininity

Long term vs short term orientation

PLUMI

10

Key dimensions of culture

Language



Religion

11

Religion is

A system of common beliefs or attitudes regarding a being or sustain people consider sacred

12

Language is

An expressions of culture

Essential for communications

Proficiency is a great asset

Both verbal and nonverbal

13

What is the death of distance?

The demise of boundaries that once separated people due to the integrating effects of communications, information and transportation technology

14

Technological advancements have

Freed up leisure time

Made Prolific computers and multimedia

Communication systems that bring geographically separated cultures in closer contact

15

Technology promotes Cultural heterogeneity?

Diversify

Technology provides the means to promote individual culture

Artistic traditions from Africa Asia Latin America big boost form world cinema and television

Can choose information sources
- usually prefer info in native language that represents similar cultural traits

Spanish speakers in US prefer mass media sources in Spanish, limiting homogenisation of English speaking

16

Impact of internet on culture

Broadening of communications allow ethnic groups to stay in contact

Promotes diffusion of culture

Rapid number of uses

Potential for cultural blunders arising from international email

Software to convert languages

17

Are cultures converging or diverging due to globalisation?

Consumption patterns converging
E.g Food drinks hotels websites clothing Tv shows Music

Global free flow of ideas values beliefs and products, adopt best world has to offer as exposed to diversity of values beliefs approaches and products

Will there eventually be one culture?

Language not easily forgotten