Black Panther facts

Question 1

Year released

Answer 1

2018

Question 2

Genre

Answer 2

Superhero

Question 3

Franchise

Answer 3

Marvel Cinematic Universe

Question 4

Producer

Answer 4

Marvel

Question 5

Distributor

Answer 5

Disney

Question 6

Key aspect 1 - ownership

Answer 6

Black Panther was produced by Marvel Studios,
who became a subsidiary of Disney in 2008.
They are also the film’s distributor, which makes
this a good example of vertical integration

Question 7

Key aspect 2 - advertising deals

Answer 7

Hasbro toys, Lexus cars, Adidas shoes, Snapchat filter, Twitter hashtag, New York Fashion Week, Kendrick Llamar soundtrack

Question 8

Key aspect 3 - Diversity

Answer 8

Disney is adept at identifying nuanced demographic groups and strategies for targeting them. Many of their products are ‘intercultural’ i.e. they strongly represent one cultural tradition but in a way that resonates with audiences from other cultural/national/ethnic backgrounds. Disney has used recent Nielsen research to challenge conventional ideas about ethnic diversity in mainstream America. 53% of Americans live in a multicultural or ‘blended’ household. 67% indicated they were enthusiastic about encountering and experimenting with ‘diverse cultures’.

Question 9

Primary audience

Answer 9

‘Hardcore’ Marvel fans; both younger children and the older generation who have had much interest in previous marvel films, or the comics and so would go and see the film off the basis of this.