Tide facts

Question 1

Year

Answer 1

1950s

Question 2

Genre

Answer 2

Washing powder advertising

Question 3

Producer

Answer 3

Proctor and Gamble

Question 4

Distributor

Answer 4

D’arcy masius Benton and Bowles

Question 5

Key feature 1 - layout and colour

Answer 5

Z-line and a rough rule of thirds can be applied to its composition. Bright, primary colours connote the
positive associations the producers want the audience to make with the product.

Question 6

Key feature 2 - comic strip

Answer 6

comic strip style image in the bottom right-hand corner with two women ‘talking’ about the product
using informal lexis (“sudsing whizz”).

Question 7

Key feature 3 - the sciencey bit

Answer 7

The more ‘technical’ details of the product are written in a serif font, connoting the more ‘serious’ or ‘factual’ information that the ‘1, 2, 3’ bullet point list includes

Question 8

Representation - Rosie the Riveter

Answer 8

The headband or scarf is worn by the woman also
links to the practicalities of the dress code for women developed during this time. For this advert, having her hair held back connotes she’s focused on her work, though this is perhaps binary opposed to the full make-up that she’s wearing.

Question 9

Primary audience

Answer 9

1950s men looking for a present for their wives