marketing mix Flashcards
1
Q
4 p’s (product mm)
A
- product
- place
- promotion
- price
2
Q
3 p’s (7= service mm)
A
- physical evidence
- people
- processes
3
Q
physical evidence
A
the environment in which the service takes place e.g. for a meal it would be a restaurant
4
Q
people
A
the people who make contact with customers in delivering the product
5
Q
processes
A
the systems and processes that deliver a product to a customer
