SET TEXT 4 - STRAIGHT OUTTA COMP. - Industry

Question 1

OVERVIEW OF THE FILM:

In 1986 Compton - Eazy-E is a ____ ______, Dr. Dre is an aspiring ____ ______, and Ice Cube is a ______.

Answer 1

Drug Dealer
Disc Jockey
Rapper

Question 2

OVERVIEW OF THE FILM:
Ice Cube rapped about reality, so Dre convinces Eazy to fund a startup label.
This was called…

Answer 2

Ruthless Records.

Question 3

OVERVIEW OF THE FILM:

Which song became a local hit when rejected by a NYC rap group, when Dre tells Eazy to perform it himself?

Answer 3

Boyz-n-the-Hood.

Question 4

OVERVIEW OF THE FILM:

Eazy, Cube, Dre, also along with DJ Yella and MC Ren formed…

Answer 4

NWA -

Niggaz Wit Attitude.

Question 5

OVERVIEW OF THE FILM:

Who offered to manage NWA?

Answer 5

Jerry Heller

Question 6

OVERVIEW OF THE FILM:

Which record label offers NWA a record deal?

Answer 6

Priority Records.

Question 7

OVERVIEW OF THE FILM:
Whilst recording their debut album, Straight Outta Compton, the group is harassed by police, prompting Cube to write the song…

Answer 7

Fuck Tha Police.

Question 8

OVERVIEW OF THE FILM:
When released, the album becomes a controversial hit due to its lyrics. During a 1989 concert tour, the FBI demands they stop playing…

Answer 8

Fuck Tha Police.

Question 9

OVERVIEW OF THE FILM:

Police in _______ forbid them from playing Fuck Tha Police, but a riot breaks out when…

Answer 9

Detroit

They play it anyway.

Question 10

OVERVIEW OF THE FILM:

Why does Cube leave the group?

Answer 10

Jerry says Cube should sign to Ruthless with no legal rep.

Question 11

OVERVIEW OF THE FILM:
Cubes debut solo album ‘AmeriKKKa’s Most Wanted’ is released, yet Priority Records is unable to pay him his advances, what does he do?

Answer 11

Trashes the labels office.

Question 12

OVERVIEW OF THE FILM:

How does Cube become more famous?

Answer 12

He has a starring role in the film Boyz N The Hood

He spoke publicly about the beating of Rodney King

Question 13

OVERVIEW OF THE FILM:

Who hires Suge Knight as his manager?

Answer 13

Dre

Question 14

OVERVIEW OF THE FILM:
Friendships are rekindled and there’s an NWA reunion.
Before recording can begin, what happens?

Answer 14

Eazy E collapses in studio and is diagnosed with HIV/AIDS.

He passes on March 26th 1995.

Question 15

PRODUCT CONTEXT:

SOC is a biopic. What does this mean?

Answer 15

It’s a biography.

Question 16

PRODUCT CONTEXT:

Who produced SOC?

Answer 16

Legendary Pictures.

Question 17

PRODUCT CONTEXT:

Who distributed SOC?

Answer 17

Universal.

Question 18

PRODUCT CONTEXT:

Who owns Universal?

Answer 18

NBC Universal, who are then owned by Comcast.

Question 19

PRODUCT CONTEXT:

Which members of NWA were co producers?

Answer 19

Cube and Dre

Question 20

HISTORICAL AND POLITICAL CONTEXT:
How does the narrative of the film portray relevant historical and political contexts?
Which events are represented?

Answer 20

Police Brutalitu toward ethnic minorities was very prevalent and NWA likes to rebel and go against the law enforcement. They lived in a racist time and wanted to be heard.
April 29 1992, the verdict of Rodney Kings case, the LAPD were found NOT GUILTY and the LA riots began.

Question 21

SOCIAL AND CULTURAL CONTEXT:
What social and cultural contexts are dealt with in the film?
Consider the representations constructed.

Answer 21

Race is represented through social context as it shows the riots and portrays black people as dangerous (Alvarado), because why would people of power such as police who protect society beat blacks people if they did nothing wrong. The NWA used their audience to combat this and get back at police through lyrics.

Question 22

ECONOMIC CONTEXT:

What possible significance does the co-production of Cube and Dre have on the film?

Answer 22

It would have been a profit advantage as it made the film more accurate to real life, although the possibility of bias. In today’s society it would attract NWA fans and also African American people who may be able to relate. (Social Identification).

Question 23

ECONOMIC CONTEXT:

The portrayal of historical events would have been influenced by this co-production, how so?

Answer 23

The NWA were of course first hand accounts of what happened.
VERISIMILITUDE
However, it could be biased as the NWA had one perspective, if you took into account the law enforcements perspective it would be polar opposite.

Question 24

ECONOMIC CONTEXT:

What reasons would production teams have to downplay some of the events?

Answer 24

It could be offensive through use of language and expletives.
The film was mediated to have an impact, but to get the profit they needed wider audience appeal.
Racist slurs and Misogynistic views may be seen as offensive and drive audiences away.
Some events were brutal and may be sensitive for some viewers.
2 trailers red and green band.

Question 25

OWNERSHIP AND CONTROL:
How is ownership and Industry shown in the Global trailer?
How is the band represented and what significance does this have?

Answer 25

NWA are shown as victims and are affected by brutality.
Dre and Cube had control over their own representation.
Legendary Pictures show their logo.
MAINSTREAMERS.
The co producers have a reputation, they’re famous, so this is a mark if quality for the film.
The band members names are mentioned throughout - not the actors.

Question 26

Why is the fact the film was produced and distributed by a vertically integrated film studio significant?
How may this affect the audience the film will reach?

Answer 26

Higher budget = more marketing = seen by a wider audience = more people will be interested and watch the film.

Question 27

MAINTAINING NATIONAL AND GLOBAL AUDIENCES :

Who is the SOC target audience?

Answer 27

Fans of NWA. 
People who have been effected by or experienced racism. 
Social Realism film enjoyers. 
Those born in the 70’s and 80’s. 
Rap fans
Reformers (social awareness).

Question 28

MAINTAINING NATIONAL AND GLOBAL AUDIENCES :

What conventions of a film trailer does the SOC trailer use?

Answer 28

A brief summary of the narrative.
Characters.
How the narrative plays out.
Narratology theory - shows aspects from each point.
Questions.
Universal and Legendary Logos.
Mentions band members names instead of the actors names.

Question 29

DIGITAL CONVERGENCE AND MARKETING:

How has the way in which audience can access marketing changed in the last 10-15 years?

Answer 29

We now have social media,
Two Step Flow theory.
We have access to more on the internet.

Question 30

DIGITAL CONVERGENCE AND MARKETING:

Where is film marketing most likely to be consumed by audiences?

Answer 30

Today, social media.

Question 31

DIGITAL CONVERGENCE AND MARKETING:

How has this consumption of film changed or been impacted by the ubiquity of the internet, including youtube and phones.

Answer 31

Youtube uses push marketing as content creators can put ads in their videos usually linked to their content, so for example beauty youtubers such as zoella would have skincare and makeup ads, or chick flick film ads in her videos, whereas gamer youtubers such as pewdiepie would have game ads.

Question 32

DIGITAL CONVERGENCE AND MARKETING:

Why did they produce 2 types of trailer.

Answer 32

A wider audience is reached through the red band trailer by showing the reality, and the green band trailer is more TV friendly and can be shown before the watershed.

Question 33

REGULATION:

Who regulates the UK Film Industry?

Answer 33

BBFC

Question 34

REGULATION:

Who regulates the American Film Industry?

Answer 34

NPAA

Question 35

HESONDHALGH’s THEORY.

Answer 35

Cultural industry companies try to minimise risk and maximise audiences through integration.
The idea the largest companies or conglomerates now operate across a number of different industries.