Marketing Automation 2017 Flashcards
What’s the #1 benefit of marketing automation ?
Ability to generate more and better leads
Marketing using automation software generate X the number of leads than those using blast email software and are perceived by their peers to be X effective at communicating.
Marketing using automation software generate 2X the number of leads than those using blast email software and are perceived by their peers to be 2X effective at communicating.
More than X of marketers use mass email blasts to stay touch with customers, however, only X are using automation software.
More than 60% of marketers use mass email blasts to stay touch with customers, however, only 13% are using automation software.
X of marketers say converting leads in their top priority.
70%
X of marketers stat that budget constraints hinder them form conducting an efficient marketing automation strategy.
37%
Marketing technology represents X of the average marketing budget.
33%
X of marketing technology spend goes to infrastructure to run marketing software.
28%
Marketing technology spend is now higher than advertising spend for companies.
True
X of marketers say they saw the benefits of using marketing automation within the first six months of its implementation.
64%
Nearly X f businesses are using a marketing automation platform or are currently implementing one.
70%
Nurtured leads produce, on average, a X increase in sales opportunities versus non-nurtured leads
20%
X of B2B marketers say they see at least a X increase on sale opportunities through lead nurturing, with X seeing opportunities increase by X or more.
67% of B2B marketers say they see at least a 10% increase on sale opportunities through lead nurturing, with 15% seeing opportunities increase by 30% or more.
