Chapter 10: Understanding and Planning Reports and Proposals

Question 1

A report that offers​ data, facts,​ feedback, and other types of​ information, without analysis or recommendations, is referred to as​ a(n) _____________ .

Answer 1

information report

Question 2

A report that offers both information and analysis and can also include recommendations is referred to as​ a(n) ___________________.

Answer 2

analytical report

Question 3

​A(n) _______________________ is used to present persuasive recommendations to both internal and external​ audiences, and often involves investments or purchases.

Answer 3

proposal

Question 4

A customized graphical presentation of key performance parameters is referred to as​ a(n) ___________________.

Answer 4

executive dashboard

Question 5

When your audience is likely to be receptive or at least​ open-minded, use the​ __________ approach.

Answer 5

direct

Question 6

The​ ________ approach is the better choice if the audience is unsure about your credibility or is not ready to accept your main idea without first seeing some reasoning or​ evidence, since it allows you to prove your points and gradually overcome audience reservations.

Answer 6

indirect

Question 7

What is the most important step of any research​ process?

Answer 7

Planning the research

Question 8

​A(n) ________ management system is a​ computer-based system that maximizes the return on the time and money invested in business research.

Answer 8

knowledge

Question 9

​________ research is research that has previously been conducted for another purpose.

Answer 9

secondary

Question 10

Surveys and interviews are examples of​ ________ research.

Answer 10

primary

Question 11

Alexis is conducting research and she is determining if the source of the information has an editorial​ board, conducts peer​ reviews, or follows​ fact-checking procedures. Which question regarding research material is she trying to​ answer?

Answer 11

Does the source have a reputation for honesty and​ reliability?

Question 12

What is the most familiar search tool?

Answer 12

​General-purpose search engines

Question 13

What offers access to​ newspapers, magazines,​ journals, digital copies of​ books, and other resources that are often not available with standard search​ engines?

Answer 13

Online databases

Question 14

Pinterest is an example of​ a(n) _______________.

Answer 14

media curation site

Question 15

Start with a review of any available​ _______________ research, even if you intend to eventually conduct primary research.

Answer 15

secondary

Question 16

A search that uses operators like AND​ (the search must include two terms linked by​ AND), OR​ (it can include either or both​ words), or NOT​ (the search ignores items with whatever word comes after​ NOT), is known as a​ _______________ search.

Answer 16

Boolean

Question 17

A search that allows you to ask questions in everyday English is referred to as​ a(n) ___________ search.

Answer 17

natural language

Question 18

It might be necessary for you to conduct​ ________ research if secondary research​ can’t provide the information and insights you need.

Answer 18

primary

Question 19

What is commonly used to conduct primary​ research?

Answer 19

An interview

Question 20

A survey is considered to be​ ________ if it would produce identical results if repeated under similar conditions.

Answer 20

reliable

Question 21

A survey is considered to be​ ___________ if it measures what it is supposed to measure.

Answer 21

valid

Question 22

​____________ questions elicit a specific​ answer, such as yes or no.

Answer 22

Closed

Question 23

Eumi is preparing a document to summarize a proposed business venture and describe the​ company’s goals and plans for each major functional area. Eumi is preparing​ a(n) ___________________.

Answer 23

business plan

Question 24

A​ __________________ report studies the financial implications of a potential​ decision, such as acquiring another company.

Answer 24

due diligence

Question 25

Proposals that request funding from outside investors are​ _________________ proposals.

Answer 25

investment